Billabong Sunglasses S/S 2026 Preview
Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: Billabong
Interviewee: JP BONNEMASON Eyewear product manager
How have your sales been in 2025 so far?
NEW category opportunity for BILLABONG in 2026 Open new doors and expand Billabong head to toe look
What frame shapes and colours will you offer in your SS26 collection?
Unisex collection with surf & lifestyle fashion direction. We use qualitative and sustainable materials with accessible price points.
What materials are you using in your SS26 collection?
Hand-made frames with bio acetate. Bio acetate, also referred to as cellulose acetate, is a remarkable alternative to traditional acetate frames. Unlike its petroleum-based counterpart, bio-acetate is derived from renewable resources such as cotton linters and woold pulp.
What are your SS26 marketing stories?
Inspired by Australian trends from timeless frames to Y2K heritage. Displays available and clinics
Key Products:
_JESSO:
Handmade bio acetate frame CR39 lenses 4.5 base wrap coverage 100% U.V. sun protection Cat.3 5 barrel hinges Organic cotton pouch 2 years warranty 59,95€
JESSO
FIZZ:
Rilsan® bio injected frame Polycarbonate lenses 8 base wrap coverage 100% U.V. sun protection Cat.3 Organic cotton pouch 2 years warranty 59,95€
FIZZ
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