Mundaka Sunglasses S/S 2026 Preview
Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: Mundaka
Interviewee: Didier Skripnikoff – Founder & Brand Director
How have your sales been in 2025 so far?
2025 has been a strong year for Mundaka Optic, with consistent growth across Europe and solid retailer support. Both our sport and lifestyle segments performed well, confirming Mundaka’s reputation for durable, high-quality eyewear designed for active users and outdoor lifestyles.
What are the key trends in sunglasses for board sports for Spring/Summer 2026?
Board sports consumers are looking for sunglasses that blend technical performance and lifestyle appeal. Lightweight, polarized lenses, sustainable materials, and clean, timeless silhouettes dominate. Designs that move easily from surf to city remain key.
Which segment of your 2025 offering is selling best and why?
Our Sport Collection continues to perform best, appreciated for its comfort, lightness, and reliability in extreme conditions. At the same time, our Bio Acetate line resonates with environmentally conscious customers seeking both fashion and function.
What frame shapes and colours will you offer in your SS26 collection?
For SS26, we focus on sleek, balanced silhouettes — round, rectangular and wrap styles — in natural tones, matte finishes and subtle transparencies inspired by the ocean and mountain landscapes that define the Mundaka spirit.
What materials are you using in your SS26 collection?
We continue to work with Grilamid TR90 for our performance models and Bio Acetate for our lifestyle range. All Mundaka lenses are made from polarized polycarbonate, offering higher optical quality, impact resistance and clarity than standard TAC lenses.
What lens technologies will you offer in your SS26 collection?
Our lenses are polarized polycarbonate, providing 100% UV protection, glare reduction and optical precision. Selected styles include anti-reflective and hydrophobic coatings, ensuring performance on water, snow and road.
Which lens colours and tints will you be offering in SS26?
Core tints include smoke, brown and green, complemented by mirror finishes such as blue, silver and red for enhanced contrast and a modern look.
Any new sustainable practices in your production and shipping processes?
Mundaka continues to expand the use of bio-based materials and FSC-certified recycled packaging. We optimize shipment volumes and rely on European warehousing to reduce our carbon footprint.
What are your SS26 marketing stories?
Our SS26 story, “From Ocean to Summit,” celebrates the freedom and authenticity of outdoor life. Shot in the Basque Country, it connects Mundaka’s DNA — technical performance and coastal culture — with real riders and explorers.
How will you support retailers to sell this category?
Retailers benefit from a digital B2B catalogue, POS displays, social-ready visuals and clear merchandising tools. Our marketing assets help shops present the brand consistently and effectively.
Key Products:
AI1 – Performance Icon:
A wrap-style performance frame offering lightweight comfort, strong grip, and polarized clarity. Designed for board sports and everyday adventure.
Rizki Perdiyani
GAIA – Timeless Eco Chic:
A rounded Bio Acetate frame blending elegance and sustainability. Polarized polycarbonate lenses guarantee protection and visual comfort.
PS-470 – Magnetic Lens System Goggle:
Our top snow goggle featuring a magnetic dual-lens system and triple-density comfort foam. Designed for clear vision in all weather conditions.
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