Hobie Sunglasses S/S 2026 Preview
Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: Hobie
Interviewee: Marketing Team
How have your sales been in 2025 so far?
Sales have been positive.
What are the key trends in sunglasses for board sports for Spring/Summer 2026?
Sustainability and upcycling have been our biggest story. Consumers are actively searching for brands who are prioritizing sustainable practices and eco-friendly materials.
Which segment of your 2025 offering is selling best and why?
Hull Float. It is made from upcycled Hobie® kayak plastic and a portion of sales benefits the FishAmerica Foundation. Consumers are really buying into the sustainable aspect of these sunglasses.
What frame shapes and colours will you offer in your SS26 collection?
We will continue to offer our classic frame shapes and colors.
What materials are you using in your SS26 collection?
All standard material plus our frames made from upcycled Hobie® kayak plastic.
What lens technologies will you offer in your SS26 collection?
Polarized, and bio-based lenses.
Which lens colours and tints will you be offering in SS26?
Grey, Grey w/ Cobalt Blue Mirror, Grey w/ Pink Mirror, Copper, Copper w/ Sea Green Mirror, Sightmaster™ Plus
Any new sustainable practices in your production and shipping processes?
This year, we launched our new Hull Float style. It’s the first of its kind frame made of upcycled kayak plastic. This frame has been paired with bio-based lenses, and the hard case is made of the same kayak plastic as the frame. This style also comes with a recycled microfiber case for storage and cleaning, and it’s shipped is a recycled box.
How will you support retailers to sell this category?
With specialized fixtures to help tell the Hull Float/upcycled material story.
Key Products:
Hull Float:
Hobie’s Hull Float sunglasses are crafted for eco-conscious anglers. Made from 100-percent upcycled Hobie Kayak scrap plastic, they minimize waste while maximizing durability. Bio-based polarized lenses enhance clarity and reduce glare. Designed to float, they ensure easy retrieval on the water. A portion of proceeds supports the FishAmerica Foundation, reinforcing Hobie Eyewear’s commitment to sustainability, conservation and protecting aquatic environments.
Hull Float
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