Raen Sunglasses S/S 2026 Preview
Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: Raen Sunglasses
Interviewee: Christian Grund / GM Europe
How have your sales been in 2025 so far?
The start of the year was a bit slow but sales have developed nicely throughout the year and now we are trending for double digit growth.
What are the key trends in sunglasses for board sports for Spring/Summer 2026?
On the frame material side we are experiencing a lot of requests for metal frames. With lenses we are seeing strong momentum for cosmetic /light colored lenses. In addition, we are launching our REC° sub collection: Active frames with color enhancement and polarized features.
Which segment of your 2025 offering is selling best and why?
We are doing really well with our new wider fit range and our Rifka style (bold square Navigator) is doing well in all colors and also as an optical frame.
What frame shapes and colours will you offer in your SS26 collection?
We will have one of our largest launches this Spring. We will be doing Titanium sunglasses for the first time. We are also doing an acetate and titanium modern aviator shape. One more sculpture and one more oversized with cosmetic lens colors.
What materials are you using in your SS26 collection?
We continue to focus on premium acetate and beta titanium.
What lens technologies will you offer in your SS26 collection?
We have a long history of working with Zeiss lenses, both with and without pol. Filter. New this season we will be launching in partnership with Colorboost lenses for 4 areas of activities and environments. These color enhancing lenses also have pol. Filters and backside AR coating.
Which lens colours and tints will you be offering in SS26?
Our strongest color has always been the green lens but we have introduced sucesfully a wide range of a more colorful range of lenses, like Pacifica (Blue), Vibrant Brown, Agave (light green), Nova (purple) and Scarlet.
Any new sustainable practices in your production and shipping processes?
We continue working with recycled black acetate material and colorful bio acetate frames.
What are your SS26 marketing stories?
We are going to open a RAEN brand store in Munich, fittingly close to our river surf location. We are launching the REC° colorboost collection in January and we will be doing to great new styles with our surf ambassadors Coco Ho and Mikey February.
How will you support retailers to sell this category?
We provide a large variety of printed material with our great surf and outdoor images. We are also introducing new counter top hardware / cases.
Key Products:
Koen
Conway
IWA
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