Hilx Sunglasses S/S 2026 Preview
Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: Hilx
Interviewee: Nicolas Montagny / Export Manager
How have your sales been in 2025 so far?
Steady growth across Asia and Middle East and some Europe countries driven by our performance and lifestyle sunglasses. Our partnerships with optical retail chains and outdoor specialty stores have expanded, and the new VIZO optical line has been well received by both athletes and everyday users.
What are the key trends in sunglasses for board sports for Spring/Summer 2026?
For S/S 2026, we’re seeing a shift toward versatile performance eyewear that blends sport functionality with lifestyle appeal. Lightweight, adaptive-fit designs and bold, translucent colors are trending.
Which segment of your 2025 offering is selling best and why?
Our performance models — Inferno, Domain and Savage 2.0 — are top sellers thanks to their lightweight, adjustable fit, stylish design and our prescription clip available.
What frame shapes and colours will you offer in your SS26 collection?
Slim, semi-rimless sport frames and modern lifestyle silhouettes with more women-specific colors, catering to the growing female customer base in action sports
What materials are you using in your SS26 collection?
Lightweight TR90 frames with adjustable TPE rubber temple tips for comfort and grip
What lens technologies will you offer in your SS26 collection?
Mirrored lenses, Photochromic with mirror coating, Polarized, and Impact+ lenses with anti-scratch coatings for maximum protection.
Which lens colours and tints will you be offering in SS26?
Pink, Purple, Green, Red, Black and Gold mirror but also Photochromic with Purple mirror and Photochromic with Red Mirror with category 0-3.
Any new sustainable practices in your production and shipping processes?
We’ve introduced recycled TR90 frames, plastic-free packaging, and consolidated shipping to reduce emissions.
What are your SS26 marketing stories?
Our campaign highlights the spirit of resilience and adaptability. We’ll showcase athletes and outdoor creators who embody HILX’s core values — performance, innovation, and style.
How will you support retailers to sell this category?
POS displays, digital content, staff training, and GWP promotions to drive visibility and engagement at retail.
Key Products:
Instead of 3 styles, I would like to highlight our new style INFERNO:
The INFERNO:
Redefines performance eyewear with a modular design engineered for athletes. Its DISLO™ hinge offers a customizable fit with a satisfying click, while the frame easily converts from full-rim for maximum coverage to half-rim for lightweight agility. The RX clip snaps in prescription lenses instantly, and a removable strap ensures a secure fit during intense activity.
HIF06103 Inferno
full-shield half-rim:
full-shield _ half-rim
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