Roxy Sunglasses S/S 2026 Preview
Retail Buyers Guide: Sunglasses S/S 2026 Retail Buyer’s Guide
Brand: ROXY
Interviewee: JP BONNEMASON Eyewear product manager
How have your sales been in 2025 so far?
Good sell out on the technical frames. People are looking for tech features and benefits in their outdoor activities.
What are the key trends in sunglasses for board sports for Spring/Summer 2026?
The main key trend is still the rectangular shape from the 90’s. We keep offering oversized butterfly shapes.
Which segment of your 2025 offering do you expect to sell best and why?
The lifestyle products with a fashion orientation are still selling best in 2025. Those frames are handmade by acetate with high end lenses.
What frame shapes and colours will you offer in your SS26 collection?
We launch 4 new fashion styles in bio acetate and 2 in metal: 1 cateye, 1 butterfly shape and 2 geometric eyeshapes(rectangle & oval). Those ones are in bio acetate. We also add 2 metal shapes, one rimless and one full rim with a big metal Roxy herat logo on the temples.
What materials are you using in your SS26 collection?
One of the main focus of the Boardriders group is to offer sustainable products. The Roxy eyewear collection will be at 100% of the range sustainable. It means that 100% of the Roxy sunnies range will be made with new materials and at least 30% of the total weight of the product is sustainable. We use the following materials:
- Re PET: recycled plastic bottles material
- Bio nylon: Rilsan G850 is a high performance copolyimide based on renewable resources.
- Bio acetate: made with plasticisers from 100% renewable sources rather than oil-based ones
All the packagings, cases, cardboards, hangtags, polybags are recycled.
How are you supporting retailers to sell this category?
Displays available
Key Products:
LAGUNA:
Rimless metal frame with acetate eartips CR39 lenses 4 base wrap coverage 100% U.V. sun protection Cat.2 Roxy metal logo on temples Organic cotton pouch 2 years warranty 90€
LAGUNA.jpg
CASCADE:
Handmade bio acetate frame CR39 lenses 2 base wrap coverage 100% U.V. sun protection Cat.1, 2 or 3, 5 barrel hinges Roxy metal logo endtip Organic cotton pouch 2 years warranty 90€
CASCADE.jpg
SOLSTICE:
Handmade bio acetate frame CR39 lenses 4.5 base wrap coverage 100% U.V. sun protection Cat.3, 5 barrel hinges Organic cotton pouch 2 years warranty 90€
SOLSTICE
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