ROARK BOARDSHORTS S/S 2025 PREVIEW
Retail Buyers Guide: Boardshorts 2023 Retail Buyer’s Guide
Brand: Roark
Interviewee: Brand Marketing
How did your brand cope with the Men’s Surf Apparel market in 2024
Better than never with wider range – Mix of tech product and lifestyle spirit
What is the strategy for SS25: carrying-over staple SKUs and/or fresh pieces to boost demand?
Refit of the line with competitive price range
What collection stories have you planned for SS25?
Australian journey with a collab with House of Darwin
Has Surf Apparel distanced itself from the streetwear and outdoor influences in favor of
heritage surf roots?
Yes, vintage is on trend
The fabric spectrum has expanded from the cotton or poly options. Which materials are
rising/declining?
Eco production and stretch materials are not an option. Hemp blend 4-way stretch on 40% of Roark range offer
Which color/prints will you offer in SS25?
Australian spirit – sand, navy and floral
Key Products:
BOATMAN – Lifetime warranty(Cordura stretch fabric) – flat -felled seams:
PASSAGE – High performance stretch fabric – Clean finished with durable flat felled seams:
SHOREY – Repreve Hemp blend 4-way stretch – Elastic waist:
Brand Previews
