VIMANA

Vimana FW19/20 Bindings Preview

Retail Buyers Guide:  Snowboard Bindings FW19/20

Brand: VIMANA
Interviewee: Tronna, CEO

SCANDO-BINDING

SCANDO-BINDING

KEY PRODUCT FOCUS: What are the top three most important products of next year’s line, and why? Please tell us about them, and what makes them the highlights.
Signature bindings from Enni Rukajärvi and Brage Richenberg . We also have a new Scando Gold edition coming out.

Which new materials are you using in your bindings?
All our bindings are built with Urethane. This material is superior to take impact and adjusted response.

Our new Scando Gold binding is infused with Kevlar. This is a boosted edition of the Scando Binding with a faster edge to edge response.

Please tell us about the dominant colour themes in next year’s binding line?
We stick to our Scando Dark Noir aesthetics. Black, White and Gold.

Prices: Where is your brand going? Higher? Lower?
We offer a premium binding at 199€ with the best mark up for retailers I the business.

Any new ideas in buckles, straps, highbacks, bases?
We are working on a new platform and have also improved our casted straps for next season.

SCANDO-BACK

SCANDO-BACK

Going for an easy-in, easy-out solution next year? If so, are you licensing or developing it yourself?
No, but it will be interesting to see what will happen in the future. For now we feel healthy enough to bend our knees to strap in.

What are your top marketing stories for next season?
We focus on our riders impact on products. We keep the line tight and easy to understand, we do not make products that our team does not use.
Our casted straps are slimmed down to the essentials. Super comfortable and premium control.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Magazine

ISSUE 106-1
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