Head FW20/21 Snowboard Boots

Head FW20/21 Snowboard Boots Preview

Retail Buyers Guide:  Snowboard Boots FW20/21

Brand:  HEAD
Interviewee:  Max Thurner, International Marketing Manager Snowboard & Protection

Head FW20/21 Snowboard Boots

What are the three most important products of next year’s boot line? Why?
EIGHT

Being our new top model, the EIGHT guarantees foothold and can be customized until it feels like a second skin! The liner of this boot is heat-moldable, also flex and even the last of this boot can be personalized and adjusted. For lacing, the EIGHT features Boa® for the lower section, combined with two Velcro power straps for the cuff. This assures the best foot and heel hold, even after many days riding. For the finish, we use techniques from the running footwear industry, featuring ultrasonic welding. This enables us to offer a boot which is superlight, water-resistant and, last but not least, just looking sick!

TWO LYT BOA / JINX LYT BOA

The new TWO LYT BOA is one of the market lightest boots.

The Cuff Cut construction offers comfort and a snug fit without bulging out. The Treadlyt sole is super light, still offers plenty of grip as we added rubber inserts for more traction.

Also, the liner is packed with features, from the new Easy Entry construction to Perfect Fit heat moldability. The S.Cafe® lining prevents the development of bad odor and the Boa® Fit System makes it easy to lace the boot without the usual hassle with laces in the cold.

Head FW20/21 Snowboard Boots

SCOUT LYT BOA / GALORE LYT BOA

The SCOUT LYT BOA is amongst the lightest boots on the market – for more fun on snow! The new construction offers a comfortable, forgiving boot in which it is just simply fun to ride in. Although light in weight, the sole is very grippy and has outstanding dampening performance. Boa® offers a hassle-free lacing of the boot – no more fumbling with frozen laces in the cold! The liner of the boot is heat-moldable and can be customized to your foot.

Using any previously unseen materials (in build, cushioning, support or grip) or construction methods?
We have developed a new sole, which is super lightweight, yet very slip resistant: the TREADLYT sole.

Regarding construction, we are still working a lot with Frequency Technology, which is based on the principle of ultrasonic welding – which you might know from the running shoe industry.

What’s new in lacing – trad, Boa, something different? What do people want?
People do not want any hassle with their straps in the cold, hence we have been working with the Boa® Fit System since more than 10 years and this is also what accounts for the major quantity both in our line and sales.

Imagine the overview section of your boot catalogue next year. What’s the defining aesthetic, or overall theme? Talk to us about the colorways/prints/patterns/influences/textures you’re using?
Our boot line is very modern looking, as we are using ultrasonic welding on the outside. This reduces stitching lines, increases water resistance and gives the boots a modern, nice look.

In terms of colors, we look at a very commercial product line, which is not polarizing. Smart, nice & cool details and spot colors, matching the rest of our gear, but not too much so it can be used and combined with pretty much everything.

Head FW20/21 Snowboard Boots

Which part of your range are you investing in the most? Freestyle, freeride, do-it-all, beginner…? Why?
Probably mostly on the beginner & do-it-all segment, as this is our bread & butter business.

Of course, we have boots, that have been developed and are constantly improved with the input and feedback of our pros – they know what they need and this makes it easy to develop boots that make them happy.

However, we see it as our job to also look at the very important segment of the industry, who just wants to have an easy to use product, which makes their experience better and eventually makes them hooked on riding – that’s why investments in this category are vital for us, and the industry.

Which other footwear sectors do you follow which influence the line?
Pretty much all, mostly running, soccer and hiking.

What are your top marketing stories for next season? This will help us to put some focus in the right place.
Lightweight, comfort and customization.

A light boot, which still is performing great, is crucial for all riding levels – so is comfort and customization. Depending on the model, we have some of the lightest boots in the market, all of our boots are heat moldable and offer additional features for customization, depending on the price point – from adjusting the last to adjusting the flex.

Brand Previews

Advert

99 Head bindings

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

UK_N103_Cover_page-0001(1)
Send this to a friend