Rome FW20/21 Snowboard Boots

Rome FW20/21 Snowboard Boots Preview

Retail Buyers Guide:  Snowboard Boots FW20/21

Brand: Rome Snowboards
Interviewee:  Matt Stillman, Marketing & Team Manager

Rome FW20/21 Snowboard Boots

What are the three  most important products of next year’s boot line? Why?
New for 20/21, we totally reorganized our boot line. We now only feature four models, with each model available in Lace, Hybrid Boa and Boa. The Guide, Libertine, Bodega, Stomp. The addition of the Women’s Libertine, Bodega and Stomp Boa round things out for our most dialed boot line ever.

Using any previously unseen materials (in build, cushioning, support or grip) or construction methods?
We’re expading out use of Ultralon Foam in our liners as we saw great reaction to this update last year and more importantly it performed incredibly on snow.

What’s new in lacing – trad, Boa, something different? What do people want?
The freedom to choose is what’s hot in lacing. Offering a boot model with different flex patterns and levels of support, each with Lace, Hybrid Boa and Boa lets us serve a wider array of boarders. We feel Hybrid Boa is an incredibly versatile and adjustable lacing pattern, hence we offer it on all boot models.

Imagine the overview section of your boot catalogue next year. What’s the defining aesthetic, or overall theme? Talk to us about the colorways/prints/patterns/influences/textures you’re using?
Our boot line’s aesthetic is a mixture of clean lines and timeless patterns inspired by hiking footwear combined with pop color hits that take their cues from the ever-evolving skate footwear realm.

Rome FW20/21 Snowboard Boots

Which part of your range are you investing in the most? Freestyle, freeride, do-it-all, beginner…? Why?
We’re already very confident in our youth and beginner oriented boot models, we’re investigating more tech and design energy up the food chain in the higher-end, performance oriented boots.

Which other footwear sectors do you follow which influence the line?
Hiking footwear, skate footwear, Croc’s are a big influence to us.

Rome FW20/21 Snowboard Boots

What are your top marketing stories for next season? This will help us to put some focus in the right place.
Our biggest story is the advent of the new boot line in general. Having a Lace, Hybrid Boa and Boa option in our four models is a big development for us.

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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