Otis 2022 Sunglasses Preview

Otis 2022 Sunglasses Preview

Retail Buyers Guide:  Sunglasses 2022 Retail Buyer’s Guide
Brand:  Otis
Interviewee: Surf Lounge, Otis distributor

What are the key trends in sunglasses for board sports for 2022?
Now, the major trend is the come back of vintage ! Science-fiction and « XXL » style are keys trends too but the main one is vintage.

How are you segmenting your sunglasses and what are your main price points?
Our sunglasses are segmente in 3 category : Otis L.I.T POLARIZED, Otis POLARIZED and Otis STANDARD. The price goes from 125€ to 210€.

Where do you expect your biggest growth in 2022?
Like last year, we expect that our biggest growth will be the Omar model !

Otis 2022 Sunglasses

A day late

What frame shapes are most popular from your offering and why?
One of our best seller shape is the Omar model. In perfect harmony with the actuals trends in sunglasses ; The return of « Vintage » ! We’ve taken inspiration from retro designs of the past and mingled them with our unique OTIS flair to create the Omar, a rounded frame constructed from handmade acetate. Featuring a key hole nose bridge and sophisticated template detailing, the Omar can transform your look.

What are the main materials used in your current sunglasses offering and why?
Mineral glass; we love everything about it. From its scratch resistance to its distortion-free qualities, there is just no lens material that compares. Not to mention its sourced from sand and soda ash, so its endlessly recyclable and environmentally-friendly.

Since OTIS was founded in 2000 weve used nothing but naturally sourced mineral glass in 100% of our eyewear. No plastic, just glass. Its no secret that plastic is hurting the environment. There is just too much of it out there doing harm to our planet. 

What lens technologies are you currently working with?
OTIS STANDARD LENSES are a great general-purpose option that offers 100% protection against harmful UV rays and a high level of protection from sun glare.

OTIS POLARISED LENSES are especially good for surfers, fisherman, hikers, and those who live an active, outdoor lifestyle. They neutralize glare that bounces into your eyes from surfaces like snow, the ocean and more. 

OTIS REFLECT LENSES are great for people wanting to reduce glare even further than regular lenses. They have a mirrored finish that reflects light back out, instead of absorbing it. Available in both polar and non-polar options.

Will you introduce any new lens technology this year?
Light Improvement Technology is the next evolution in OTIS Mineral Glass lenses. The all new OTIS L.I.T lens offers clarity through colour-enhancement. The ‘Light Improvement Technology’ lifts primary colours in your surrounds while blocking out inter-primary shades to make your vision more vivid and precise. Add to this a Japanese polarised layer to cut glare, a hydrophobic layer to eliminate fogging, and an anti-reflective layer to keep things sharp, you have a new way of looking at the world.

Which lens colours and tints will you be offering this year?
Black, grey, green, orange , brown , purple,

Otis 2022 Sunglasses

test of time

Which frame colours and graphics will you be offering this year?
Black, grey, green, orange , brown , purple, tortoise shell , Wooden color, Smoke Gradient

Have you implemented any sustainable practices in your production and shipping processes ?
Yes for sure ! Like I told you , since OTIS was founded in 2000 we’ve used nothing but naturally sourced mineral glass in 100% of our eyewear. No plastic, just glass.

What are your marketing stories?
Founded in Australia in 2000, OTIS was created along the rugged and surf-rich Australian coast and the vibrant laneways of Sydney, Tokyo, Los Angeles and New York.

OTIS was established to provide a unique point of difference in the eyewear market; a premium product that transcends the boundaries between style, durability and technical excellence.
This includes the use of the worlds best lens material, mineral glass, in every model we made. We set out to build an eyewear brand that stands alone, in both style and substance.

How are you supporting retailers to sell this category?
We train the retailers with a very specific guide about all our models. We show them the qualities and strength of our sun glasses .

Best Sellers
OMAR
We’ve taken inspiration from retro designs of the past and mingled them with our unique OTIS flair to create the Omar, a rounded frame constructed from handmade acetate. Featuring a key hole nose bridge and sophisticated template detailing, the Omar can transform your look.Omar is now available in our exclusive Eco-Acetate frame, a 100% recyclable and 100% biodegradable acetate frame made from wood pulp and cotton fiber.

Otis 2022 Sunglasses

omar

TEST OF TIME
A true representation of timeless, the Test of time is a frame with infinite style designed to transcend generations. We’ve taken inspiration from the iconic eyewear worn by stars of the 70’s to create this simple yet staunch design to give you clean vintage vibes.Test of Time is now available in our exclusive Eco-Acetate frame, a 100% recyclable and 100% biodegradable acetate frame made from wood pulp and cotton fiber.

A DAY LATE
A refined look with supreme comfort. A Day Late effortlessly blends our handmade acetate frame with a polished metal nose bridge to provide that impeccably functional frame you’ve been seeking out. Heighten your style with a wearable pair of sunglasses that can compliment any look, any day and any adventure you set yourself on.

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