Volcom 2023 S/S Sunglasses Preview
Retail Buyers Guide: Sunglasses S/S 2023 Retail Buyer’s Guide
How are you segmenting your sunglasses?
Volcom sunglasses are segmented in 3 categories:
- Men’s: Versatile style, performance features, macho vibes.
- Mod: Fashion-forward frames, designed for everyone. It’s time to get weird!
- Women’s: Every day cool, rounded cat-eye shapes. She’s the boss.
What frame shapes do you offer in your SS23 collection? Are you introducing any new ones?
We offer a wide range of frame shapes: round, square, rectangle, butterfly, cat-eye, aviator, wrap, etc. We’re introducing 11 new styles on Spring 23!
What materials are you using in your SS23 collection? Are you introducing any new ones?
Volcom Eyewear is made from Rilsan® Bio-Plastic. Rilsan® is created from a family of high-performance polyamides derived from renewable castor oil feedstock. The castor crop is inherently drought-resistant, requiring very little irrigation or fertilization. As a result, it can grow in arid regions where and can be sustainably farmed. Rilsan® is lightweight, renewable, recyclable, and durable – a winning combination!
What lens technologies do you offer in your SS23 collection? Are you introducing any new ones?
We offer polarized lenses designed to reduce glare from surfaces such as water, snow and glass while providing superior color contrasts and reducing eye fatigue. Volcom lenses also offer 100% UVA/UVB protection.
Which lens colours and tints will you be offering in SS23?
Grey, silver, blue, bronze, rose, teal, green
Which frame colours and graphics will you be offering in SS23?
Black, camo, dark side, geo, tort, stars & stripes, charcoal, skulls, marble, deep sea, amber, gold, check, tie dye, olive, sea foam, feather, mustard, clear, aqua, leopard, faded, etc.
Women’s category | The Milli: Whoooo are youooo?… Said the caterpillar. (Available in polarized)
Mod category | The Knife: Cut through the crowd.
Men’s category | The Plasm: Not easy to define. (Available in polarized)