Electric 2023 S/S Sunglasses Preview

Electric 2023 S/S Sunglasses Preview

Retail Buyers Guide: 
Brand:  Electric
Interviewee: N/A

How are you segmenting your sunglasses? 
Electric sunglasses are segmented in 3 categories: Performance; Technical frame features with performance lenses. Eyewear purpose-built to pursue outdoor passions. Everyday; Versatility in style and performance. Quality eyewear, in classic shapes for comfort in any situation. Premium; Sophisticated shapes in premium materials. In vogue eyewear that elevates style without sacrificing performance.

What frame shapes do you offer in your SS23 collection? Are you introducing any new ones?
We offer a large variety of frames for every type of faces, with no less than 14 new styles for Spring 23! 

What materials are you using in your SS23 collection? Are you introducing any new ones? 
We use bio-resin and bio-acetate as alternatives in frame materials which allow us to significantly reduce our environmental impact in the manufacturing process while maintaining excellent structural properties.

What lens technologies do you offer in your SS23 collection? Are you introducing any new ones? 
Our lenses are made from the best raw materials available and provide the highest level of clarity. We use melanin-infused lenses. Melanin is the best natural defence against the harmful effects of the sun. This level of protection inspires our uniquely engineered system to block harmful UV and HEV. We also employ a diverse range of base tints that enhance contrast under a variety of light conditions while reducing eye fatigue. Our Polarized filters are infused into the lens, not coated, for long term durability and performance. Then our performance coatings available in our Polarized Pro lenses enhance and protect your vision under diverse environmental conditions. Hydrophobic and oleophobic coatings help repel the elements and improve the ability to clean your lens. Antireflective coatings reduce glare on the inner surface of the lens and flash mirror coatings reflect exterior light.

Which lens colours and tints will you be offering in SS23?
Grey, blue, yellow, bronze, silver, rose, green, amber, etc. 

Which frame colours and graphics will you be offering in SS23?
We’ll be offering a bunch of new colourways in all categories and styles including: stone, force, champagne, flamingo, grey jupiter, ivory, galaxy, Tortuga, peach, sequoia, black amber, olive, lilac, etc. 

 

Best Sellers

The Crasher

The Crasher

The Crasher is a chunky, rectangular frame available in two sizes to fit various face shapes. With an edgy and bold silhouette, it’s a confident design statement made with the highest quality materials available.

The Bellevue

The Bellevue

Iconic style with a modern approach. The lightweight rounded shape of the Bellevue is perfect for small and medium faces. Seize the day with this all-day, any occasion shade. 

The Road Glacier

The Road Glacier:

An exclusive design collaboration between Electric & Chris Christenson, the Road Glacier is built to take the elements to head on. From the water to the snow, through back roads at full throttle. The Road Glacier keeps you protected with performance-enhancing lens coatings and removable eye shields. Two separate adjustable temple options ensure that fit and function are the centers of this timeless style’s innovation.

Brand Previews

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Jeremy Jones at Home in the Mountains. Photo by: Nick Kalisz
IMAGE 1
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The Wave Bristol Render
Rory Atton, dewerstone founder
SOURCE Snowboard Industry COVID 1
Snowboarding @ Battersea
Tim Latte x Manera, credit Max Riton
Volcom Banked Slalom
logo JD Sports
16x9 surfari
BOA_LFS

Boa

Rolling Thunder Co. x MLSL
Little Turtle Turns The Tide book
Temples of Stoke2
GLOBE
Forcefield Protection logo
Konstatin Orange and Cocoa Midi
MATES Yorkshire header
Cestari, Maui 2018
Yearning for Turning
jono_schwan_IMG_1634_by_dean_tirkot

TSG

Aquapac
DC Fight Club
VERDAD header
Kepa Acero, Oxbow
French (speaking) SOURCE cover hall of fame. Pacome Allouis, Thierry Kunz and Etienne Pinon. But who wore it best?
SOURCE Snowboard Industry COVID 1
686

686

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Red Bull Roller Coaster
June 2022 Stop No.1 on the 2022_23 European QS will take surfers to Galicia Credit_ WSL _ Masurel
Offline Nitro Snowboards Movie Red Bull Interview Snowboarding
Wesley van Wijnbergen x Protest
Cover
MarketIntelSwiss
DC Spanish week
Allen Losi Go Fund Me
Shops 1st try
Illustration by SOURCE
Call For Innovation
Florence Marine X
BSD 2020
Hike Bike Paddle Challenge, Youth Adventure Trust
050916_TonyHawk_068_0
Black Diamond 21/22 Women's Outerwear Preview
Gerry Lopez Surf Technicians
SP United FW20/21 Snowboard Bindings Preview

SP

Blue Tomato Sweden
World Rookie Tour 2022 finals
World Snowboard Federation
Vissla athlete Gatien Delahaye (FRA) in Ericeira. Credit WSL_Poullenot
Vans Park Series header
K2 x Peter Sutherland
craig_r_0128
SP Bindings 2023/24 Preview

SP

Columbia Sportwear Company
Screenshot 2019-02-01 at 13.52.09
Enzo Cavallini, photo credit_Wavegarden Alaia By
Jumping On Shadows founder
Follow S/S 22 Water helmets

TSG

Nissan x Hurley
Screenshot 2019-03-21 at 09.48.12
Tom Agius X Manera
K2 FW20/21 Snowboard Preview

K2

Vans Hi-Standard
Destyny Mine77 Big Snow NJ Peter Cirilli
Team trip up Tahoe Levi_Sleds
DC FW20/21 Women's Outerwear

DC

Debut Surf School
Rip Curl
Penny FA23 PENNY2

és

O'neill Snowdonia
One Love Oakley
Mike Vavak Martha Headwear
Vans Shop Riot series is back for its 11th consecutive year.
ChrisPatsch Burton
Russell Winfield x Mizu
FAR Skate header
2022 poster
Polartec Introduces First Fabric Technology Engineered to Reduce Fibre Shedding
Sport Achat 2019
Much Better Adventures
GAGE BOYLE, HOURS IS YOURS
FLYN-4
@craig__anderson, Db. Photo credit_@nathan__hensaw
International Free Ride Film Festival
United Shapes
Jones 20-21_Freedom-Tools_Solution-Series_3D-Contour-Base_Solution_
Nidecker Banked Slalom
MarketIntelAustria
Rip Curl
elooa freeride girls camp
Ola Nyards, Inlandet
nsp action final

NSP

Landscape
Screen Shot 2019-01-08 at 07.49.22
VF Corp
The Family, Adam Neate for Clown Skateboards
market intel Italian flag
(ger)MANIC Tour vid
K2 21/22 Snowboards Preview

K2

Abor x Pat Moore
Absinthe Films Isle of Snow European Tour
Stinky Socks plastic free
Betterpark Hintertux
Boardriders logo
MarketIntelUK
Red Paddle x PLC
The Wave and Rip Curl announce Partnership
KLLY
VF Corp
AA_20170524_VPSMALMO_5B0A3001_OscarRozenberg_FSOllie[2][3]
BIC

BIC

RECCO Helicopter Detector_3
Slide x Outdoor Trade Show [Winter]
FIS LAAX open
IMG_0727
Slide x Outdoor Trade Show [Winter]
Josh Gardner's Shoutout Earth