Attika 2023 S/S Sunglasses Preview

Attika 2023 S/S Sunglasses Preview

Retail Buyers Guide: 
Brand:  Attika
Interviewee: Tony McWilliam, Principal

What are the key trends in sunglasses for board sports for Spring/Summer 2023?
We’re definitely seeing across the industry a closing of the gap between style and performance features, giving products that look great but also offer higher levels of protection and clarity. For us personally we’re improving our efforts to close the loop on sustainability by bringing localized recycling and manufacturing together.

How are you segmenting your sunglasses?
We work closely with retailers to identify opportunities within price segments, matching features and performance to the consumer.

Where do you expect your biggest growth in 2022?
North America, Australia and Japan.

What frame shapes do you offer in your SS23 collection? Are you introducing any new ones?
Our main pieces are the Jordan with a traditional shape frame and the Noah with a more performance-orientated wrap around frame – these continue to be highly popular – however we’re doubling our lineup due to demand. We’ve added a shield and a day-to-day shape together with a handful of other frames.

What materials are you using in your SS23 collection? Are you introducing any new ones? 
We continue to focus on our castor oil based bio-polymer which has been a huge success, but we’re also starting localized collection and recycling of old sunglasses. We have collection bins at key retailers and you can also send any of your old sunglasses in and we’ll recycle the material into new ones. This is a ground breaking scheme which helps employ people locally, reduce international shipping carbon footprints and creates a unique product.

What lens technologies do you offer in your SS23 collection? Are you introducing any new ones? 
Our standard lenses are high quality polarized polycarbonate, and for SS23 we’re working with ZEISS to introduce a bio-polymer lens, further reducing our environmental footprint. 

Which lens colours and tints will you be offering in SS23?
Given our focus on sports, we offer a selection of lens colours and tints all designed to reduce glare and contrast. All are polarized.

Which frame colours and graphics will you be offering in SS23?
We’re particularly proud of our tortoise shell finish actually – it’s a beautiful matte finish with a lot of depth to it. We’re working with a network of artists to create some limited edition frames which will be released over the summer, and come with a signed print.

Have you implemented any sustainable practices in your production and shipping processes? 
Reducing our environmental footprint and trying to achieve net-zero is our biggest focus right now – our bio-polymer frames together with bio-lenses is a massive step, and our localised recycling programme goes even further. We’re also assessing our entire supply chain to see where and how we can improve. Currently with all things considered our range of sunglasses and winter goggles are some of the most environmentally-friendly within the industry.

What are your marketing stories?
Attika sits at the nexus of adrenaline sport, fashion, sustainability and self-expression and to that end we’re working with athletes, artists and musicians to hopefully inspire others to get outside, get active, get creative, get informed and simply live life to the fullest. We call it living a #LifeInHiRes.

How are you supporting retailers to sell this category?
We are fully focused on helping retailers to sell through, by featuring their locations in our social media, providing POS and content they can share, and organizing events in store. We love retail!

Are you experiencing any raw materials scarcity, supply problems or costs increase that impact your production? If so, what solutions have you put in place?
We’ve definitely seen delays and cost increases across the board which means we have to be flexible and prepared. But all things considered things are going well and we’re stoked by the support we’ve had over our first year.

Best Sellers

Noah Attika Sunglasses

Noah Eco-Friendly Sunglasses

The performance frame with a slight wrap-around shape to protect your eyes and line of sight from the elements. Eco-friendly frame made from castor oil-based polymer. High quality polarized lenses with a mirrored infrared finish to protect your eyes in bright conditions.

Jordan Attika Sunglasses

Jordan Eco-friendly Sunglasses

A classic, timeless frame that will never go out of style. The Jordan’s frame has been a favourite for decades, now at Attika. Eco-friendly frame made from castor oil-based polymer. High quality polarized lenses with a grey tint for good visibility in all conditions and reduced glare.

Birdie Eco-friendly Sunglasses

Birdie Eco-friendly Sunglasses

Our women’s performance wrap-around shape, ideal for pushing the limits, no matter where your adventure takes you, while protecting your eyes and line of sight from all the elements. Eco-friendly frame made from castor oil-based polymer. High quality polarized lenses with an amber tint for good visibility in medium light conditions and reduced glare.

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Portugal Market Insight
Wheels & Waves 2022 dates header
1 Nestled into the very end of the Alpbach Valley in Tyrol, Austria, Shops 1st Try is growing every year
Scotland banked slalom. 2022
Portuguese Deeply Team Rider Vasco Ribeiro at the 2018 Pro Anglet
The Snagglerats by Hannah Bailey
CJF Planting Seeds Apprenticeship Programme
Fallen S/S 2022 Skate Footwear Preview
Vintage collection
Grilo. Photo by Sani Alibabic
Barely Made it x Absinthe
Skateistan, Phnom Penh skatepark
International free ride film fest
Sierra Prescott- Photo by @jussioksanen
Mizu, Todd Glaser
Method 3 Movie
Chroma World Premiere header
IG COVID-19 sustainability
Euro GromSearch
The press, one of the Lab's custom machines - Credit_ MVD Media
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Party mayhem
Smith Optics Scott Randall
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FSC Shaper awards
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Globe Low Velocity @Honey
Black Diamond 21/22 Men's Outerwear Preview
gogglesoc selects 138 Alternatives as European Communication & Marketing Partner
Burton 21/22 Snowboard Boots Preview
Stone Cold Not Sober
SLASH FA23
MarketIntelFrance
Social Report, Journal vol2
DSRT-Surf USA-wavegarden render
Aleck 006 helmet profile
Snow+Rock partner with GB Snowsports
Skateboarding Olympic pictogram
[From L_R] Carissa Moore, John John Florence, Italo Ferreira, Tyler Wright, and Ryan Collinnan at Newcastle Cup pres by Corona press conference_Credit WSL_Dunbar
Tim Latte x Manera, credit Max Riton
Norden Brand Profile3
Jamie, Watershed
SITTING IN WATER 2
Surfdome and POW
Skateistan students skate the park in Bamyan for the first time
Screenshot 2020-06-01 at 11.40.26
Captain Fin Co. logo
Surfdome STOKE Certified Sustainable Tourism & Outdoors Kit for Evaluation Harana Surf Resort Philippines Competition
Volcom ABG
Scott Sisamis - Vans Global Director Action Sports, Surf & Snow. Photo HMT
Winter Pro, 2023
686 21/22 Men's Outerwear Preview

686

Xcel Boardriders
Vans Anaheim Factory Pack
Alaïa Bay, Switzerland first international surf championship
Vans Full Cornish
Rose Marcario
House OF Vans Blue Dot Generation
Jeff Kendall Former Skateboarder NHS Vice President Promoted Chief Marketing Officer President
Noa Deane Volcom Mikey Mallalieu MALLMIC Project Ru Bu 994 Surfing
Addidas
Tahe Factory SUP credit Emmanuel Berthier
Roxy Maritxu surf2001
Sunset. Credit - Praia da Grama, Wavegarden
Retailer brand wants web copy
California Gold Surf auction
BCSC Cabianca
Tignes Schoph Tinta
Glassing Portugal Saxon Looker Surfboards
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MarketIntelUK
11 Surf Expo has moved to new hall in the Orange  County convention center
etnies x Andy Anderson
MarketIntelFrance
International Report on Snow & Mountain Tourism report 2022
TTRG Cycle safari
Nineteen76
Mark Phares x SMITH
Red Bull Roller Coaster
Leonardo Del Vecchio, Luxottica
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Snowboard commu ity fund nitro
ION SS20 Wetsuits

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Volcom, Arthur Longo©DavidTchag
June 2022 Stop No.1 on the 2022_23 European QS will take surfers to Galicia Credit_ WSL _ Masurel
season distribution
Alaïa Bay wavegarden
Heart Supply header
Columbia Sportwear Company
ISA President Fernando Aguerre
VF Corp
Nike logo BSS
Screen Shot 2018-06-11 at 18.11.06
Vans UltraLight Pro Shoe
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Steve Douglas Layback rollout, 1981
Wavegarden-Korea-Project-image_B-900x0
VF Corp
WSL Sustainability
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Screenshot 2019-03-29 at 16.55.33
Pepino's From The Trunk 2
Stockholm
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Spy S/S 22 Sunglasses Preview

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Adelio wetsuits x Good Question Supplies
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Cosmos sports
Scribble Together
2022 sched
DEWTOUR x Fuel TV
Roy Turner Surf expo
Transworld's 1st cover 1987 and last one 2012
London Calling
Jobe 2020 Impact Vest