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FISHING LINES EMERICA SKATE FOOTWEAR S/S 2025 PREVIEW

Retail Buyers Guide:  Skate Footwear S/S 2025 Retail Buyers Guide
Brand:  Fishing Lines
Interviewee: Founder, owner, skateboarder, shipping person, marketing guy .. :)

How is the European skate footwearmarket faring this season? Tough to be honest. I feel everyone wants mainstream stuff mainly. The next pair of big brand ice cream collabo..

Is the market picking up again?
Can t say, I started the brand just a year ago when times were tough already.

What are your main price points for next season?
I gotta sell my shoes for around 9o to 1oo Euros at least. Everything is hand made and in small limited quantities.. Made with high quality leather for durability.

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Are there any stories you’re pushing this season?
Same as always: Just go out and fish some lines. On or off your skateboard.

What is your collection theme for SS25?
My line is based on a low model called “Bonito, A mid model called the “koi” and a high model called the “hooker”. Different colours and materials available. I like to wear nice shoes when I’m not skating so I wanted something that looks classy yet skates nicely. Btw. One new model will be available soon. I called it the “Flipper”.

How are you catering to shops/customers regarding your marketing approach? Events and so?
“I market my brand mainly through Instagram, as I feel that shops and websites don’t have much interest in pushing smaller shoe brands. (Thanks to the few shops that support me!) And I just filmed a skate clip to promote the brand a bit more.

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What design trends are you noticing for this season?
Trends tend to go towards “more is more”. Which I don’t like and why I stick to what I love and would buy myself; Something more classy, in my opinion. Simple yet graceful.

Any new pro models to watch out for?
No pro models

Does your footwear brand have a sustainable element? Vegan shoes?
I don’t have a vegan shoe. I use pig leather without synthetic interior.

Must have styles for SS25?
Fishing lines styles hahaDSCF6319-1

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