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Ocean Pacific FW19/20 Cruiser Preview

Retail Buyers Guide:  Cruisers 2019

Brand: Ocean Pacific

Ocean Pacific Cruisers

MARKET

How is the situation with overstock and no-name competitors on the European market right now?
The market seems positive after a few years with overstock / low demand.

What are your main price points for next season?
Cruisers 99.95-109.95 EUR / Longboards 109,95-169,95 EUR

Grom

Grom

How can retailers generate growth and customer interest in cruisers?
Demos, Events supporting communities, creative use of cruisers, everything from transportation, to tricks, to freeride to races events

MARKETING

What is your collection theme and which stories are you telling to get customers stoked on cruisers with a true boardsports flavour?
A true Californian feeling, the sun, summer, beach, surf. Also adding surfskates to the collection to get that true surf-feeling. Multi-functional cruisers that are great for tricks, cruising, carving …

Are you noticing an increase in female riders? Are you targeting this segment specifically?
Yes, and yes, both size- and colour-wise we think about attracting even more female riders.

How are you helping retailers sell your cruisers and educate customers (POS displays, etc.)?
We share product descriptions and specs in the necessary languages. Also, we have product photos and a brand text description ready for our B2B customers to first educate them in what they are selling. Posters, stickers, board racks etc.

DESIGN

We are seeing a trend towards shorter longboards and cruisers with longboard constructions (drop-cruisers). Is that a trend you are serving?
Yes and no, we see the longboards getting both longer and shorter. But we mainly see cruisers getting longer. We will introduce cruisers both short and long, and the longboards (symmetrical drop throughs) al the wat down to 31”

Sunset Long

Sunset Long

What are the most important shapes for 2018? Are shapes getting wider?
We have everything from 7.5”-9.75”

The symmetrical drop through is still the best longboard shape.

Yes the cruisers are getting wider, they are following the popsicle trend that way.

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Retail Buyer’s Guides

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

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