Cork_ProgLongboards-1

Globe FW19/20 Cruiser Preview

Retail Buyers Guide:  Cruisers 2019

Brand: Globe
Interviewee: Dave Gitlin, Senior Skateboard Designer

Cork_ProgLongboards-1

What is your collection theme and which stories are you telling to get customers stoked on cruisers with a true boardsports flavour?
OFFSHORE WE SURF | ONSHORE WE SKATE

We’ve got a new offering featuring Revenge trucks called our Onshore series. They’re for the guy (or girl) that surfs when the waves are up and wants to catch a bit of that feeling on land when they’re not.

Are you noticing an increase in female riders? Are you targeting this segment specifically?
I think Globe has always had a rather large female customer base when it comes to our cruisers and longboards, though we’re not necessarily designing female-specific styles. A lot of our floral patterns and classic colour-ups have been fairly unisex by nature.

What are the most important shapes for 2019? Are shapes getting wider?
Wider shapes and more female participants may be going hand-in-hand in some cases. In skate decks, 8.25”-8.5” sizes have grown in popularity largely due to girls wanting a wider more stable board. That same mentality, along with a revival in old-school boards is causing us to look at widening our offering.

Which technical features are you the most proud of ?
I’ve got something really exciting coming down the pipe… but can’t say much until it’s here!

What are you doing with (eco) materials, colours and graphics?
Fall ’19 has a wide variety of effect-driven styles. Large reverse wood-burned art, cork textural inlays with bold patterns, and a few of our key styles are getting a full tiger-camo overhaul.

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
1. Onshore Series
Developed to offer an enhanced surf-like experience, The Onshore series features Revenge trucks allowing for a greater range of motion while maintaining enough stability to push like a normal cruiser.

2. New flavors in key styles like blazers and swallowtail cruisers. In addition to seasonal tiger camo colorways, these styles have a full assortment from basic to high-end & everything in between.

3. Cork longboards
With longboard sales back in healthy form, look to originals like these to stand apart from the generic & come-lately brands.

Brand Previews

Previous image Next image

Advert

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Magazine

ISSUE 111pdf-1
Send this to a friend