State Footwear FW 2021 Skate Footwear Preview

State Footwear FW 2021 Skate Footwear Preview

Retail Buyers Guide:  Skate Footwear FW 2021 Retail Buyer’s Guide
Brand:  State
Interviewee: Kevin Furtado, Owner and Founder

Skateboarding is experiencing a major boom. Are skate shoe brands along for the ride?
Skateboarding is most certainly growing right now, every store I speak with says the same thing, hard goods specifically. Skate shoes, at least that I can see has not caught up to that “boom”

Here in the US both Adidas and Nike have cut back on some skateboard shops.

Although I do not agree with these brands doing this, I am hopeful that it will give room for small skateboard specific shoe brands like State to get introduced to these retailers customers.

State Footwear FW 2021 Skate Footwear

How has your demand and supply chain been affected by COVID-19?
Apart from the initial Chinese shutdown in early 2020, the supply chain for footwear has been good. Hard goods are experiencing something different altogether.

What are your main price points for next season? Will prices increase due to the pandemic?
Our prices have always been marked to be accessible and affordable without sacrificing any functionality for skateboarding. Pricing is NOT planned for an increase in 2021.

What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
There is no specific marketing segment that is dedicated to skateboarding for State. Skateboarding is the entire brand’s DNA.

State Footwear FW 2021 Skate Footwear

 

In hopes that travel will loosen up sometime early next year, we hope to put out a series of videos with our skate team

How are you serving the needs of skaters in Europe related to the cold-weather season?
Mostly wax coated, or water-resistant suedes

Which technical features are you the proudest of?
All-State Footwear shoes have always come with the below.

Double Wrap-A thin rubber layer wraps the upper prior to the outer foxing tape wrap, making for a stronger and more durable shoe.

PU insole= Retains rebound for longer lasting comfort and shock absorption

Duraflick- A thin perforated rubber layer underneath the toe and ollie area helps withstand the wear from grip tape

HT drag- Extra rubber is used in the heel and toe areas of the outsole to reduce the wear caused by drag stops

What are the cuts, silhouettes, and materials for FW 21?
We have added a new “stitch down” cup sole that we are very happy with. Also continue with all of our vulcanized models like Keys Slip-On, Leland, Vista, and the new High Top “Bushwick”

Are you using sustainable materials/manufacturing/packaging in your shoe collection?
All of our packagings are recyclable

Please name your 3 highlight pieces and items that retailers should definitely order.
Keys
Vista
Pacifica Cup

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Magazine

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