Dragon 21/22 Goggles Preview

Dragon 21/22 Goggles Preview

Retail Buyers Guide:  Goggles 21/22 Retail Buyer’s Guide
Brand:  Dragon
Interviewee: Liam Barrett, Brand Manager                                    

What are your main price points for next season?
Entry: €49 – €80
Mid: €90 – 189€
Premium: €199 – 245€

How healthy is the market in Europe?
Despite the situation, we have seen some good sell through so far with key accounts in many regions for Dragon, with each territory having their own tiers/lockdowns it really is dependant on where you’re looking and what happens next of course.

How are you supporting retailers through the pandemic situation?
We implemented a gift with purchase for a neck gaiter face mask. All resorts are requiring face coverings and this provides a solution and encourages Dragon purchase.

We pulled samples allotted for our tradeshows and provided to accounts these lightly used goggles for consumers to try on. These goggles can be aggressively cleaned without concern for damaging the product and reused. This will hopefully encourage keeping products in packaging prior to purchase.

Increased our number of carry-forward styles to allow any unsold product to be sold in F21.

Dragon 21/22 Goggles

What are your top product stories for 2021?
Swiftlock & Swiftlock 2.0: Mechanical quick change lens system
Lumalens: Color optimized lens technology. Delivering superior vividness, enhanced clarity, improved depth perception, and reduced eye fatigue
Panotech: Unheralded level of peripheral vision
Athlete Signature Series: seven world-class skiers and snowboards

Any new shapes for 2021?
DXT is our new styles. Borrowing design language from our fastest growing DX3 style in a slightly smaller silhouette.

What are the tints/colours on trend this season?
Low Light: Light Rose, Violet, Pink
Intermittent: Amber, Flash Blue
Bright Sun: Red Ion, Silver Ion, Midnight

How important is helmet compatibility in your strategy?
Very, all our goggle models feature a profile that should seamlessly fit with almost any helmet on the market.

What new technical features are debuting for 2021?
Swiftlock 2.0

Which lens technologies/coatings are key for next season?
Lumalens, Super Anti Fog, Hard Coating

Dragon 21/22 Goggles

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
NFX2: Top selling style, Universal Fit, Athlete Favorite. Swiftlock quick lens change.

PXV: Panotech provides maximum peripheral vision. Frameless design.

DX3: Packed full of features and graphics. Clean updated styling all at a great price ($60USD).

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

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