American Socks Mens Underwear 2024 Preview

Retail Buyers Guide:  Mens Underwear 2024 Retail Buyer’s Guide
Brand:  American Socks
Interviewee: Olek Burek - CEO

How was the market for mens underwear in 2023?
Our men’s underwear gained traction in our retailer network, particularly with our seasonal designs that complement our flagship socks. The patterns and illustrations appealed to young adults seeking alternatives to traditional styles. The demand for the AMSCKS underwear experienced growth, indicating its increasing relevance inside of the skateboarding and streetwear fashion.

What are the key trends in Men’s Underwear for 2024?
There’s a trend of sustainability-conscious materials and designs, emphasizing comfort and functionality.

In which product segment of your 2024 collection do you expect your biggest growth?
Our 2024 collection features bold and alternative designs inspired by tattoo culture and boardsports. We collaborate with artists worldwide to release standout products that resonate with our audience’s individuality.

What designs do you offer in your 2024 collection?
We keep pushing for bold and alternative designs which are always inspired by tattoo culture and boardsports. We collaborate with artists from all over the world to release products which stand out from the crowd. Life is too short to wear meaningless boxers.

What materials are you using?
All our underwear is crafted from a comfortable blend of cotton and elastane, ensuring a secure fit. We prioritize quality with features like a premium Soft-Touch band and Flat Lock Stitching for a seamless experience.

What colour palettes and graphics are you featuring in this collection? Any standout prints or collaborations you’d like to highlight?
Our collection showcases vibrant colors and edgy graphics, with standout prints inspired by street art and urban culture. We’re particularly excited about our collaborations with Joel Abad and Stinky Surfer, bringing unique designs to the forefront.

How are you addressing sustainability?
We prioritize durability and sustainability by conducting rigorous wear and tear tests and sourcing organic cotton for our products, ensuring longevity and eco-friendliness.

How are you supporting retailers to sell your men’s underwear?
We’ve enhanced the retail experience by including boxer hangers in our shipments, enabling customers to touch and feel the product before purchase. This initiative has yielded positive results, improving sellout rates and customer satisfaction.

KEy Producrs:

Music Is For Lovers:
Collaboration design with Joel Abad.



Stinky Surfer:
Collaboration release with Stinky Surfer.



The Wall:
Inspired by the infamous song.



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