Union & CAPiTA Open New Hub & Restructure Sales Team

Press Release:
UNION and CAPiTA Announce New European Sales Structure
New location and key hires propel brands into new era.

Union Binding Company and CAPiTA Snowboarding will be opening a new European sales hub in the heart of Milano, open for business from January 1st 2023. Based in the business and university district of Bicocca, the new office is strategically located in a zone submerged in youth and culture, art, music and an inspired but laid-back vibe.

The office will be home to European and Italian Sales and Marketing management, and also a hub for technical and web integration along both brands channels.

Operations at this location will be led by the appointment of Claudio Distasi in a newly formed role as General Manager EMEA for both brands. He will oversee Sales and Marketing directives for EMEA, including the alignment of European distributors on multi-territory sales strategies and initiatives. Claudio brings extensive industry experience to UNION and CAPiTA via a twelve-year career at Luxottica where he has served roles as Sales Representative and KA Manager, Sales Manager Italy, and most recently, Business Brand Manager APAC – all for the OAKLEY brand. Claudio said of the move: “As a passionate snowboarder, I’m a fan of UNION and CAPiTA brands. I’m looking forward to contributing to the ongoing success of these great companies.”

Stepping into the role of Italian Sales Manager for the fall 2023/winter 2024 sales cycle will be Matteo Fumagalli. As a long-term snowboarding vet, Matteo has repped for many leading brands including UNION and CAPiTA over the last 25 years. This change provides an opportunity for Matteo to move into a national sales management position and gives the brands a new center voice for sales in Italy. Hailing from Seregno, close to Milano, Matteo splits riding time between Madesimo and Livigno snowboarding, and he is a MTB enthusiast,

Speaking on these new moves, CORE Srl and Union Binding Company CEO Martino Fumagalli said: “We are excited about this new chapter and the opportunities they present. As UNION remains based in Colico (Italy) and CAPiTA’s home is in Carinthia (Austria), having a strategic hub in Milano brings many opportunities for engagement, strategy, and connection across multiple channels. We welcome Claudio and Matteo to our team and look forward to the future.”

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