RipCurl FW19/20 Men’s Surf Apparel Preview

BrandRIPCURL
Interviewee: PAM – Senior Menswear Designer

Ripcurl__0003_Screenshot 2019-01-23 at 20.33.04

Is the Fall/Winter Surf Apparel segment as strong as its Spring/Summer counterpart?
It’s almost the same, in summer we’re focused on Boardshorts & Tees, for F/W on Anti-Series collection and heavy pieces. ( Polar/warm fleece / heavy flannel )

Which are the main competitors for FW Surf Apparel: outdoor, snow brands, fast fashion stores, your own snow outerwear collections?
Our main competitors are still Quiksilver, Billabong and Patagonia. Now Roark start to be stronger with Hurley. We check small brands in Europe as Banks or TCSS but they are still quite small in our European surf business.

Ripcurl__0001_Easy rider Eco jacket

Selective distribution: how do you split your offer between various distribution channels?
We have an offer for sport and key account channels and an other one for surf shops and our retail shops. And the end the price product do the natural segmentation

For this collection we have 3 mains stories:
Ultimate sport, inspired for our team riders. Made by surfers for surfers. Products made for the search and travel, with a sports look

Free & Easy inspired by our surf DNA with ripcurl logos / colors & shapes

Surf Craft inspired from Californian surf 50’s

What are the colour palettes for men’s FW19/20 season?
Earthty colors with a touch of indigo and maroon

Ripcurl__0000_Puncher Anti Serie Nylon Jacket

Which are the key prints and patterns?
Keys prints are , marble effect and flower ton/ton allover

Which fabrics and materials will be the greatest hits for FW19/20?
Greatest hits for us will be our Vapor cool fabric with dry release yarn. We’va bring back the nylon on Anti-series jackets and especially or organic fabric with ( organic cotton/recycled polyester )

How much is the “outdoory” Cold Water Surfing Apparel inspired by your outerwear range (fabrics, constructions…)?
More or less 40%

Element proof clothing equals expensive?
They are more expensive but compare to the level of quality and technicity. Especially for Anti Series jacket they are well placed on market.

Competitors are expensive than us with less quality and technicity.

Brand Previews

WSL Money Equalty
VPSPS_Logo__horiz_blk
elooa_VIDEO_THUMB_18SNB6
London Surf Film Festival Vans LS/FF Line up Announced
A$APFerg_LA_Photog-KyleHannon-2
Screenshot 2019-03-01 at 07.02.38
World Surf League Surf de Nuit Deeply Pro Anglet Red Bull Airborne Qualifier
ISA-Logo-700x500
Langenfeld Logo
All-In Salty Belt.
Tony Alva – Vans Skateboarding Legend
elooa_VIDEO_THUMB_18SNB7
image_of_the_day_6387-mt4phe27tjng8zt0s5d8rlr7qmpo6ydc7qnwpj0hxq
Ir9pOPs2
K2 Enjoyers Day Group 2017
ANTONY-LOPEZ-BS-FLIP
NSSW Ambassadors L-R Pipe Snowboarder - Amy Fuller, Olympian Eddie ‘The Eagle’ Edwards and Alpine skier - Graham Bell | Photo Credit: Matt Alexander/PA Wire
Patagonia_PressKit_London_mission_final-page-001
Rock a Rail
ryan-paul-for-bmbw-1
Mayori-Brand-Profile-7
Vans Weird Waves
8872usopen17rowland
DSC_8322
Riksgränsen Banked Slalom
Wavegarden Cove demo center
Sudden_Rush_Banked_Slalom_Laax_18_Podium_PRO_Men_Ruggli_034
Huck, RVCA, Surfdome
unnamed
dessin_boards
Paddle Expo 2019
Crew Photo: Jan Kasl
Surfersvillage Goes Live 2
maxresdefault
MarketIntelUK
Tyler Wright, 2017 World Champ. Photo WSL.
Bruno Pitanga Photo By David Edmondson2
La Grave
K2 FW20/21 Snow Helmets

K2

Mervin Made
Outdoor Trade Show Winter
Matt & Benedek
Issue 87 Release
George Pedrick, Vans EMEA PR & Media Manager
Outer Inner Space
85 Issue Release
©gert perauer 9213
POW
Hevea trees - Patagonia's rubber source, made in partnership with Yulex and Forest Stewardship Council (FSC) certified by the Rainforest Alliance.
heritage-1230x720
Magic Quiver Surf Shop
Screen-Shot-2016-09-07-at-12.10.51
De Souza is victorious
Patagonia Black Friday Pledge
Danny Way Frame
Tim being filmed in the Arctic collecting rubbish
DC
Our boy Jeremy Jones stoked on this issue's Big Wig slot
elooa_Wi1819_1200_628_FB_Link_PosT_SNB
image002
Radical Gains 16 by 9
ROTPM-11
Nick Franklin, KS Wave Co President
Screenshot 2019-06-15 at 11.04.49
Screen Shot 2016-12-23 at 09.48.51
Surfdome and POW
GORE_SMARTY_JACKET_FLAT

686

L1

L1

image001
Dan Hunt
Adidas Group Q4 Net Income Surges on Double-Digit Sales Gains
Vincent
Marion Haerty, Photo by J.Bernard & freerideworldtour.com
MarketIntelFrance
dfa65ddf-726d-475d-b0cb-fb4e83ed12aa
INDONESIE-36
OTIS Sunglasses
BRIGHT is movin on
Screen Shot 2017-05-10 at 11.41.26
Boardriders Billabong
HOV_SNOWNIGHT_1024x512
(ger)MANIC Tour vid
Cestari, Maui 2018
HOV_SN2018_1920x1080_FB2
Neil-Prepping-on-Indo-boatrip
VPS 2019 Vans Park Series Americas Regional Championships
686-Ceremony

686

Hydroponic unveils The Skate Monument
SPY_MONTANA_SOFTMATTEBLACKwGREENFADE_HAPPYGRAYGREENwGREENFLASH_673407843695-01

Spy

House of Vans Made For Skate Book Launch Relaunch Skate Skateboarding Shoes Footwear
SurfStitchGroup
Tom Kay
LSFF_Entriesopen
SPY

Spy

Green Friday
Jungs-turm
SUP BRAND OF THE YEAR
Intersport Expects Sales to be Flat in 2013
Screen Shot 2017-01-22 at 17.35.25
Vans Logo
craig_r_0128
Head
Sprits were high
Tours shop
EUROSIMA’s General Assembly
Dickies women
Snow and Rock SOURCE
Surf Expo
#VansTriple
Roxy Make Waves. Move Mountains
Danner
David Hablützel to the TSG Pro Team
Shaun White Arrested for Vandalism and Public Intoxication
Vans Shop Riot Finals
Screen Shot 2018-11-06 at 08.56.41
Sven Thorgren Spektrum Sponsorship Sweden Snowboarding
STubai
Kelly JBAY
WSL VIP experiences
John John Florence at WSL Future Classic, KSWCo, California. Photo - WSL
Jesse Burtner
The Sea To Me stories
The Rip Curl Pro Portugal Recommenced This Morning at Supertubos
House OF Vans Blue Dot Generation
111
Pedro Barros Claims Triumphant Win at Vans Park Series Brazil
Screen Shot 2018-01-17 at 10.04.00
coco ho
PARKER-THX2[4]
Boot fitting. Illustration - SOURCE
Rossignol Group Partners with Recycle Utah
A bag full of Adventure v2 copy
WRANGLER
11
Wavegarden Cove Launch
Polartec-logo-Environmental-Leader
Samsung Release First Surfing Ad
Finisterre Tom Kay
Screen Shot 2017-01-05 at 10.04.54
outdoor by ispo
DAKINE_2
HandStandLocalBoy_poullenot
13920937_1220061154705132_5235732663551885549_n
Brit VW 6 (1 of 1)
Surflogic Brand Profile
Burton Store Zurich
Reef Fabio SOURCE
Bcorp
Surf demo days France
Jack ONeill Paddle Out Newquay | Photo Credit: Lewis Harrison Pinder
unnamed
Ryan Carlson by Tim Zimmerman
Danny and Dennis from Bataleon
UK Survey Shows Strong Growth in Sporting Goods Sales in September
1819-BPRO-Top-V3

GNU

Photo by Dave Quinn
Volcom, Arthur Longo©DavidTchag
FFC
Gul FW20/21 Wetsuit Preview

Gul

Paddleexpo
Boardriders Billabong
Snow Camp recieves award from HRH Princess Royal
Vans AV Pro - Photo HMT
Oakley Owner Posts 10% Growth
Camp de Base
Photo by Erin Hogue
The Mayor of Isumi, Hiroshi Ohta with Successful trialist’s Amuro Tsuzuki, Yujiro Tsuji and Momoto Tsuzuki. Credit: © WSL / Robertson
unnamed
MonsterChildren_2017
Issue 97 Template
ACM London Popup
Vallnord, Andorra
Market Intel Germany
Susie and Sophie Co-Founders

Warning: Division by zero in /srv/users/boardsportsource/apps/boardsportsource/public/wp-content/themes/source/inc/helpers.php on line 185

TSG

Surfstitch SOURCE
Carissa Moore -4980-RoxyProFrance17Poullenot
IrieDaily-competition-time-nsplwyyjxbn3t82ouuk0edo3v7hjpk70wee4pxx45c
L1008428Tony Hawk Signature Line
LEUS Falsa Mexican Blanket
Agenda
IMG_2275
Neff’s Easter Bunny Goes Wild
Jones
Nelly - hardflip Southbank 2014 - photo by Sam Ashley
GoPro Camera Array used in Rip Curl Commercial Campaign
Billabong
Bolle - Julia Bester
co-CEO Donna Carpenter announcing the news @ Burton Snowboards HQ, Vermont
Mick Fanning © Mats Andreassen Grimsæth_Emil Kjos Sollie
image1
Screenshot 2019-01-09 at 12.20.20
Surf Ranch Pro
BRIXTON
SITTING IN WATER 2

ION

MarketIntelUK
Wavegarden Cove Urbnsurf Melbourne Surfing
Finisterre Store Exeter
POW-Euro-Summit-Florian-Breitenberger
Retailers
10430485_741993619213154_6510124284109976269_n
Quiksilver
Volcom Water Aware poster
Jeremt Sladen
531419_10150981568021915_175329995_n
Thomas Chassagne aka « Chazou » - Nose Blunt

Warning: Division by zero in /srv/users/boardsportsource/apps/boardsportsource/public/wp-content/themes/source/inc/helpers.php on line 185
18-04-14_WRF_2018_5127_photo_by_Gustav_Ohlsson_Fynn-Bullock-Womble_lowres_
NSP-SURFBOARDS-4

NSP

Market Intel Germany
Cabianca-9
WasteBoards skateboards-2
Elias Elhardt
MarketIntelAustria
Shannan North - SIMA - SOURCE
Stephanie Gilmore hitting the waves
Adriano de Souza Claims Rip Curl Pro Portugal Over Kelly Slater
_DSC2418
paseando
etnies @ Fuengirola Skatepark
JEREMY JONES - welcome to the L1 team
Sounds Of Surfing SOS Molécule Nazaré Big Wave Surfing Quiksilver Pro France Documentary Series
ss1_0
MarketIntelUK
The Surf & Skate Festival, Hamburg, 11-12 & 16-20 July
SAXX Healey Spearfishing
Sessions Announce New Deals in JAPA
DC

DC

Vans ISA World Surfing Games
Photo Harry Mitchell Thompson
GLOBE Eagle SG Colorway European tour
The Choppy Water GmbH has taken over the distribution of neoprene and surfwear brand Soöruz
A Land Shaped by Women
8 Mervin's UK powerhouse, Lauren Lidford and Freeze Pro Shop (Edinburgh)'s Surf Buyer, Mark
Soöruz Ocean Project 2nd Life Program Wetsuit Neoprene Recycle Black Is Green BIG Naturalprene Yulex
Wavegarden Sener Alliance
Arbor Skateboards
La Jolla Group Appoints Ian Calvesbert as International General Manager
MarketIntelFrance
borealis-snowboards-5
Burton Step On
Icebreaker
Market Intel Germany
Nixon Annouces New Ceo
DC FW20/21 Snowboard Preview

DC

MMI_Hefter_Markus_hr_1269_H1
Denis Elmar
Eurosima beach party poster
Screen Shot 2016-11-29 at 12.05.58
FWT_VERBIER_2017_JBERNARD-0297
1200px-Billabong.svg
Matt Barr & Xavier
Berlin Surf Film Fest
Endeavor Sandbox
Volcom US Team
FW FW20/21 Men's Outerwear Preview

FW

ispo-logo 2
Photo: ISA / Sean Evans
Stance Underwear Customer Consumer Guarantee Return Refund 30 Days
Audi Nines Aftermath
MarketIntelUK
Kynance 3
Slide Takes Off
Screen Shot 2017-04-09 at 19.23.02 copy
Screenshot 2019-03-07 at 14.16.23
Travis