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Circa SS19 Skateboard Footwear


Retail Buyers Guide:  Skateboard Footwear FW19/20

Brand: CIRCA
Interviewee:  Fabrizio Messineo – C1RCA Footwear EMEA Sales Manager

MARKET

The 1990s have come back with a vengeance. What are the current big trends with boardsport footwear retailers need for 2019?
Retailers are now investing more into solid, long lasting brands coming from the “general sport market” such as Nike, Adidas and New Balance. These brands were already strong in the 90s, and now that they are investing into the skate market (even if this market is smaller and smaller, year after year) people keep appreciating them.

What are your main price points for next season?
We had few price points in the last seasons, so we are now planning a wide range from 49,99 to 85 euros.

How is the overall health of the European skate shoes market right now? What are the biggest markets?
I do not think this market is growing; I would say it’s stable or a little decreasing – so not so healthy. Some countries are still strong, like Germany, the UK, and France. In those countries, the skate culture is deeply rooted.

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STYLES AND CONSTRUCTIONS

What are the cuts and silhouettes for Spring Summer 2019?
We keep on proposing our best sellers: AL50, Kingsley, Drifter etc. We did a lot of new cuts and silhouettes last season, but the buyers mostly liked the old shoes.

Which colours and graphics are on trend right now?
We are focusing on bright colours, together with some carryovers.

Which materials are you using and what are the latest trends?
Well, even if in EU the weather is good and the summer quite hot, we still sell a lot of suede and synthetic leather. We sell a few canvas shoes.

Are you seeing demand for specific kid’s and women’s skate shoes?
Depending on the countries, but for SS19 we’ll have kid’s shoes.

TECH / ECO

What are the main technical features customers demand from boardsports shoes?
Durability is probably the main topic.

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Which technical features are you the most proud of?
The SUREfit technology on the SALIX.

Are you using sustainable materials/manufacturing/packaging in your shoe collections?
Sure, we have a lot of 100% vegan shoes and we keep increasing the use of synthetic leather.

BEST SELLERS

Please name and describe your three highlight pieces and items that retailers should definitely order.

AL50
KINGSLEY
DRIFTER

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Magazine

ISSUE 106-1
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