What is the overall theme behind your FW 21/22 outerwear range? From which big trends do you take your inspiration?
Athletic meets Luxe fashion. Inspiration was taken from our athlete team as well as from our backyard in Southern California.
What new fits / silhouettes are coming out in FW 21/22? What pant and jacket styles are most important in your range?
We are launching a jacket and bib in our new Performance Fit developed alongside Hana Beaman. This fit has less shaping to the jacket and pants and follows more of a traditional men’s fit. We found Hana and a lot of the women on our team prefer men’s outerwear for the boxier shape and more freedom of movement.
What new colours / prints are you bringing to the FW 21/22 collection?
Desert Rose and Red Clay are the standouts. They both are highly visible on snow but could be found in any runway collection globally.
Any *NEW* technical stories with regards to fabrics and materials?
We have added fabrics finished with HEIQ Viroblock and Polygeine ViralOff to our entire daily and winter Face Masks range. These are progress finishes that protect the fabric and dealers should take note of.
What are the three most important products in your FW 21/22 range? Why? Please tell us about them.
Hydrastash Double Black Bib – after seeing the success of our men’s Quantum Hydrastash Bib, we have introduced Hydrastash into a women’s bib.
Lightbeam Jacket – in only its second year we are seeing amazing feedback from dealers on the look and price point of this jacket. Sell through as of the time of writing this has been extremely high – one of the top women’s products in the collection.
Updated Gossip Pant – the new sleeker high waist fit is a trend we are seeing that transitions great for the woman who wants the feel of a yoga pant in her snow pant.
Any trends that your brand is moving away from?