What’s your base layer strategy for FW 21/22? Please let us know your tech innovations, materials, colours and price points.
We are (still) using Merino wool & Merino wool blends as it’s the world’s highest performing natural fibre. We are a proud partner with New Zealand’s ZQ Merino. ZQ Merino is the world’s leading ethical wool brand and stands for a better quality of life for the animals, for our planet and the people.
In our Cascade series we are introducing Merino Flex that provides all the warmth of merino with a 4-way stretch.
We are working with 3 different weights – 140g, 200g, and 250g. From 100% Merino to different kinds of Merino blends. Rich, earthy colors mixed with pop colors plus all over prints are a strong topics in our Base Layer collection.
We are keeping the pricing very consistent to FW20.