Oakley 21/22 Women’s Outerwear Preview

OAKLEY Women’s Outerwear 21/22 Preview

Retail Buyers Guide: 
Brand:  Oakley
Interviewee: Britta Dornick, Business Brand Manager DACH

What is the overall theme behind your FW 21/22 outerwear range? From which big trends do you take your inspiration?
Oakley’s snow collection was designed in collaboration with world-class athletes in a mission to elevate cold-weather comfort across a wide range of demanding conditions. Each athlete represents the best in his or her respective sport and together they formed a team the likes of which have never been seen before. Oakley worked closely with each athlete to design a line that a line that is tailored to their specific needs, both on and off the mountain.

The result is an updated line with broad appeal to those seeking performance apparel. The collection features the latest fabric technologies, combined with modern silhouettes and an added attention to detail. Whether submitting an alpine peak, jitting the park or relaxing in apres-ski style, this line showcases an array of stylish options. For example:

JAMIE ANDERSON: Jamie’s collaboration was inspired by her love of mixing her favorite prints as well as incorporating blue in the color palette. Her love of traditional Native American patterns mixed with cheetah print, developed into a chic pattern peppered in jackets, one-piece suits and hoodies for a feminine but chic look. An updated pant fit that is looser at the top part was also a welcome addition to this season.

OLLIE JACKET

OLLIE JACKET

What new fits / silhouettes are coming out in FW 21/22? What pant and jacket styles are most important in your range?

  • One-piece suits.
  • Hoodies for women.
  • Updated pant fit that is looser at the top part.

What new colours / prints are you bringing to the FW 21/22 collection?

  • Native American patterns mixed with cheetah print.
  • Mixed prints.
  • Incorporating blue in the color palette.

Any *NEW* technical stories with regards to fabrics and materials?

  • GORE-TEX PRO SHELL 3 LAYER.
  • 40% OF OUTERWEAR INCLUDES SUSTAINABLE MATERIALS.

What are the three most important products in your FW 21/22 range? Why? Please tell us about them.

  • OLLIE JACKET.
  • OLLIE FULL SUIT.
  • JASMINE INSULATED PANT.
JASMINE INSULATED PANT

JASMINE INSULATED PANT

Any trends that your brand is moving away from?
Only line extensions.

What are your top marketing stories for FW 21/22? This will help us to put some focus in the right place.
For FW 21/22 Oakley is bringing world-class athlete stories. Oakley athletes are in a mission to elevate cold-weather comfort across a wide range of demanding conditions. Each athlete represents the best in his or her respective sport and together they formed a team the likes of which have never been seen before. Oakley worked closely with each athlete to design a line that a line that is tailored to their specific needs, both on and off the mountain.

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686 crew shred. Victori Daviet, Brent Sandor, Pacome Allouis, Gigi Ruf and Stephane Grenet
Kevin Casillo - Sr. Global Marketing Manager, Surf & Snow. Photo HMT.
Nimbus Surf Hero
John Colonna Big Wig K2 SOURCE
VOLCOM GAMBARO Twitch premiere
John Colonna Big Wig K2 SOURCE
POC
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Chroma World Premiere header
Portugal Market Insight
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French (speaking) SOURCE cover hall of fame. Pacome Allouis, Thierry Kunz and Etienne Pinon. But who wore it best?
The Wave Bristol Render
Arbor
RAD Season x Fuel TV
Rumpl X UBP
FOals front page
VF Corp
DC 21/22 Snowboard Boots Preview

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Boardriders logo
OP SS21 Skate Hardgoods

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Reef Logo SOURCE
MarketIntelFrance
Fallen Footwear
Travis Rice
Vans Sonic Souvenirs
Sascha Weil, SUPRA
Photo courtesy of Pirate Movie Productions
Caption- The Margaret River Pro has been called off due to safety concerns.  Caption- © WSL    Cestari
Cestari, Maui 2018
Two Palms
ACM Elements
Roundtable
Patagonia National Park Volunteer Programme, credit Eugenie Frerichs
The Vans Joel Tudor Duct Tape Invitational
Freeze_Shop-1
With a blend of vogue: DC Shoes tributes to the 30-year fall of the Wall
Wheels & Waves 2021 cancelled
Surfpaints x Surfcloud EU
1 Orange county convention centre, Orlando, home of Surf Expo
Molly Picklum
EssilorLuxottica
Captain Fin Co. logo
Freeride World Tour 2020 FWT20 Calendar Dates Snowboarding Competition
Jeremy Jones at Home in the Mountains. Photo by: Nick Kalisz
Lightning Bolt #FW21 Lifestyle Pic
GLOBE
elooa header
DC FW20/21 Snowboard Boots

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Drop In Surf by Creatures of Leisure
Crossing the grain Arbor 25
BTR x EXC limited edition tees
finisterre ocean series
Slide x Outdoor Trade Show [Winter]
bunker
Lightning Bolt x Gerry Lopez
Loveletters, LGBT  Series 11
Header 2022
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SLOWTIDE_SUM19_87A9188
Mayori header
Volcom Chamshak
Portugal Market Insight
JOSHUA-VIDES-5
Vans Ducty Tape. Photo HMT
FW 2022/23 Mens Snow Outerwear Preview

FW

WSL x Oakley_MACY+CALLAGHAN
SIC S/S 2022 SUP Preview

SIC

Roxy Maritxu surf2001
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Marcus Kleveland, Aspen Electric Mathis
Boris Mouton_Credit_ Theo Acworth
RECCO Be searchable
Waveland Brasil
Vans Checkerboard Day 2020
We Are Kind
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Picture 2023 header
Finisterre Canoe
MetrosafeLS ECONYL Pacsafe
Volcom Water Aware poster
Betterpark Hintertux
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FIS Games
AIPA Dark Twin, Joel Bishop
Na-kel Smith and Jonah Hill
Scandinavia 6.5 hours
Rose Marcario
Toddle Born Wild
TSG 2022/23 Snow Helmets Preview

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Tim Latte x Manera, credit Max Riton
Stone Cold Not Sober
TAN18_Action SNB_Gigi Ruef & Carlos Garcia Knight_Klaus_Polzer_102_MR
Torq's GM Sebastian Wenzel during the 2016 Torq sales meeting, Mundaka, Basque Country. Photo-
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Danny Way Frame
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Nicolas Foulet, Boardriders President EMEA
An #itsgreatoutthere activity with Hej främling - Hey stranger - Sweden_Credit_Bjorn Arnemo
David Pitschi joins YES. : NOW : Nidecker group
#doitforpow
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