Madrid 2023 S/S Longboards Preview

Madrid 2023 S/S Longboards Preview

Retail Buyers Guide:  Longboards S/S 2023 Retail Buyer’s Guide
Brand:  Madrid
Interviewee: Shane Maloney, Director

How is the current longboard market?
Right now it’s summer and we’re seeing lots of people buy boards across all riding categories.

Are overstocking issues still affecting sales?
Not too much. Customer and shops are buying our new releases so they must not be too overstocked.

Venom Bushings

Venom Bushings

What will you be focusing most on for SS23?
Offering a wide range of products from entry level completes to high-end components.

What are your collection themes for SS23 and what stories are you most proud of?
Our new Performance Series longboards are being put fully to the test by our team of riders at race events all around the world.

What shapes and board sizes are currently trending?
Symmetrical drop-thru shapes for casual skaters and slimmed down top-mount shapes for downhill skaters.

What new technology ( if any) will you be introducing for this season?
None

Is sustainability a focus for this year? If so, how?
No

What are the Longboard must-haves for retailers to get in the coming year?
The Madrid Performance Series Longboards, Caliber 3 Trucks, and Venom Bushings.

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