Burton Splitboarding 2024/25 Preview

Retail Buyers Guide: Splitboarding 2024/25 Retail Buyer’s Guide
Brand: Burton
Interviewee: Burton Marketing

How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
Following overall price increase, any positive developments with regards to manufacturing, sourcing, or logistics and the changes you’ve made? Are there any examples you can share of how your business pivoted effectively? What developments are you seeing with regards to product pricing?

SPLITBOARD SPECIFIC

What about new board construction, innovation, or shape trends? Any big advancements in functionality? Skinning, transitions, etc, as well as riding? Any specific effort on ranges for 24/25? If yes, where and why?
Updated construction on all splitboards. All splits feature a hole in the tail on each half of the board that will accommodate the tail clip attached to the skins’ tail stretcher. Increased user experience by creating a single, secure placement for the tail stretcher. Opportunity for future shape development by decoupling tail shape and tail clip attachment. This gives us the opportunity to bring more creativity into the split space, e.g. the new Fish 3D Split. 3 new Splitboard models: High Fidelity Split – Big Mountain shape in collaboration with Ben Ferguson and Kimmy Fasani, inspired by the terrain found along the Natural Selection Tour. Fish 3D Split – First time we are offering a 3D shape in our splitboard line. Hometown Hero Smalls Split – A splitboard for kids, a first for Burton. Splitboarding for the whole family.

Are you using any new materials in your splitboard for 24/25? If so, what, and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material, top sheet here.
FSC Core Reintroduction – We are reintroducing FSC certified wood cores back into key models in W25, e.g. the Hometown Hero Splitboard, with the focus on getting 100% of our boards cores certified again as soon as possible.

SPLITBOARD BINDINGS SPECIFIC

Have you made any new innovations in buckles, straps, highbacks, bases baseplates, heelcups, etc.?
This winter we are launching the Step On Split binding, expanding the Step On® technology to new use cases with the goal to make it available for all riders! Step On boots can now be used for On-Resort and Touring: Men’s / Women’s binding offering, using tech based on Spark R&D Tesla system, with the same Voile pucks compatibility as our tried-and-true Hitchhiker splitboard binding. New tool-free FLAD enabling negative lean for the hike. Optimal Step On set up – pair with Photon Step On Soft or Felix Step On Soft boot models (boots including negative flex capability).

SPLITBOARD ACCESSOIRES

Skins, Poles, Crampons, anything new and outstanding in your proposal?
Splitskin update: Two different Splitskins – one offered in a Universal Plush, the other one offered in a high-glide plush. Both will feature a new tail attachmand clip to integrate with all Burton splitboards with the updated construction, (see above).

Key Products

High Fidelity Split:
Rowdy lines, steep terrain, and high-speed arcs, the Burton Family Tree High Fidelity Splitboard is inspired by the Natural Selection Tour and tuned for remote big mountain riding. Designed in collaboration with Burton team riders, it prioritizes speed, control, and power. The Split Channel board mount keeps the small stuff simple, so you can focus on setting your sights on the next big line.

Fish 3D Split:
One of a kind, the Burton Fish 3D Splitboard combines 3D convex shaping in the tip and tail with our iconic fish shape—all in a split design for backcountry laps. The result is more surfability, more responsiveness, and a more nimble feel for weaving tight tree lines and getting creative in open terrain. The double swallowtail design adds acceleration and cornering control, while the reduced length makes for quick-turning action. It’s the tool of choice for riding out the deepest powder days and exploring your favorite untracked secret stashes.

Step On Split binding:
Fewer moving parts means less to worry about. The men’s Burton Step On® Splitboard Bindings bring the ease and simplicity of our Step On system to the backcountry. Based on the same easy-to-use Spark Tesla mounting system as our Hitchhiker binding, the Step On model mounts quickly and creates a secure connection between the boot heel and binding in tour mode that makes for an efficient stride on the skin track and reduces boot wear. Less fussing equals faster transitions and more time riding.

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