Eivy FW20/21 Base Layer

Eivy FW20/21 Base Layer Preview

Retail Buyers Guide:  Base Layers FW20/21

Brand: Eivy
Interviewee: Martin Vister, CEO

Eivy FW20/21 Base Layer

What’s the overall theme behind next year’s base layers and second layers? From which big trends do you take your inspiration?
Anna, our founder and creative directer has gone all colorful again! We have been a bit toned down for a couple of seasons but are now back to our roots of colorful, print driven and bold yet tastefull colorways and prints! Retro sports has played a part for winter 20/21 as we work with rust, toned down turqoise and printed wedges that are cut and sewn into the garments.

What new fits / silhouettes are coming next year? What top and tights styles are most important in your range?
We have added spring base layers called Venture, perfect for all types of adventures and spring shred. It’s the first time we have base layers without our signare high collar, which we are really excited about. This means we can offer a spring collection that carries on into summer, especially since the Venture tights are in a multifunctional athleisure cut making them perfect for spring and summer activities on and off the mountain.

What’s new in colours / prints?
More color, more playfullness and alot of intricate prints with details that are symbolic to us like mountains, waves, the ivy flower and snow.

Eivy FW20/21 Base Layer

Any *NEW* technical stories concering fabrics and materials?
Yes, all our base layers are UPF40 rated and non-see-through making them even more multifunctional allowing people to buy less and better! All our fleece is made from recycled fabric.

What are the three most important products in next year’s range? Why? Please tell us about them.
The Icecold Tops and Tights in our new fabric with our new packaging, our neckwarmes with improved header cards and our balaclavas with improved fit and packaging.

Eivy FW20/21 Base Layer

Any has-been trends that your brand is moving away from?
Plastic packaging, we are replacing our packaging with multifunctional packing bags in the same prints as the base layers, it will look and work amazing!

What are your top marketing stories for next season?
Our new packaging and the multiFUNctionality of all Eivy garments working together to be able to pack light and go on never ending adventures!

What’s your base layer strategy next year? Please let us know your tech innovations, materials, colours and pricepoints.
Our pricepoints are 79,95€ for Icecold Tops and 69,95€ for Venture tops.

Brand Previews

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Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19


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