sooruz__0002_H19-SOORUZ-FIGHTER-FULLSUIT-RED-ZF-FT

Sooruz FW19/20 Wetsuits Preview

Retail Buyers Guide:  Wetsuits FW19/20

Brand: Sooruz
Interviewee: Yann DALIBOT

sooruz__0002_H19-SOORUZ-FIGHTER-FULLSUIT-RED-ZF-FT

Sooruz Fighter Wetsuit

Never before have the surf breaks been so crowded in the coldest and harshest months? Hence, the winter wetsuit market is booming?
Yes, the sales of winter riding wetsuits and accessories are growing strongly for us. Since early November, we are out of stock of hoods and gloves. Girls also take to the water in the winter.

Wetsuits brands are multiplying, with many niche brands and D2C strategies. Is the wetsuit market segmentation at stake, for the better or the worse?
A healthy market needs niche brands to explore and take risks. Major brands are often on track. In a way, SOÖRUZ is the leader of niche brands. We can do everything we want and go for innovative, high-performance and eco-responsible solutions.

Please help us understand what differentiates the sub-ranges within your collection? (warmth/flex, technologies/constructions, price-points…)
We are very proud to sell more and more high-end wetsuits, GURU and FIRE HEAD. It is a sign of recognition of the quality of SOÖRUZ wetsuits. For each of our ranges, we offer the best Quality / Performance / Price ratio of the market. We also consider eco-design for all our models.

sooruz__0001_H19-SOORUZ-FULLSUIT-ABYSS-CZ-NAVY-FT

Sooruz Abyss Wetsuit

Can you reveal your latest innovation for fall-winter 2019/20: rubber sourcing/tech, panelling, seams and closure system
In 2019, we will introduce a new Neoprene G6 construction, with incomparable flexibility performance, with recycled outer fabric,  last generation limestone neoprene and a partially recycled interior fabric, with ultra fast drying. Here we find our values of Quality, Performance, Eco-responsibility.

Is the black on black almost mandatory on thicker wetties? (for both technical issues and customer habits)
We have been working different dark blues for several winters already. But black remains the reference.

Are you into alternative eco-sourcing? (limestone and eco-friendly rubber, solvent-free glues, recycled polyester…)
Deep down. Provided you never lose sight of quality and performance. Always work hard to find the right mix. Our new School and Rental BLUE LINE range is the result of a lot of hard work, to get the perfect product for schools and customers who commit.

In 2019, we have developed a real life cycle for our products. We reuse 90% of our falls in production, we also give good advice to customers so that their wetsuits last longer, we have an after sales and repair service which is very fast and efficient. Then we recover used wetsuits for recycling. It’s a first…

Finally, for the sake of brainstorming, what could be the wetsuit’s future quantum leap? (disruptive materials, custom body-mapping, longer lifespan, etc.)
Still secret. But the future is coming soon!!!

Brand Previews

Advert

95 Sooruz wetsuit

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

ENGLISH_102-cover
Send this to a friend