Stranda Snowboards 21/22 Splitboard Hardgoods Preview

Stranda Snowboards 21/22 Splitboard Hardgoods Preview

Retail Buyers Guide:  Splitboard Hardgoods 21/22 Retail Buyer’s Guide
Brand:  Stranda Snowboards
Interviewee: Mats Drougge, Shaper/Founder

Please provide an overview of how 2021/22 is shaping up for your brand. Has COVID-19 affected your line? If so, please explain the changes you’ve made, and how you came to these decisions.
So far we’re moving on as planned. Adding new lengths and widths to existing shapes

How much of your new line (pre-COVID) is normally dedicated to new models and artwork, and how has this changed, percentage-wise, for 21/22?
Entering our 5th season for 21/22 we’ve built a solid foundation of shapes. As we focus on carry-over designs it hasn’t changed our plans.

If you will be carrying over a larger proportion of your products than normal, how do you hope this will be received by retailers?
Reception is great. Our Shorty backcountry’s entering its third season with the same top sheet. Still a great seller for us.

If you’re pressing ahead with new items, what are the top three most important products of next year’s line, and why? Please refer specifically to new products here, and not just new marketing stories.
The Descender, our directional all-mountain ripper has been received really well. We’re adding more widths and lengths.

Stranda Snowboards 21/22 Splitboard Hardgoods

The Descender

Are you using any new materials in your hardware for 21/22? If so, what, and why?
Shifted to Phantom Hercules Hooks for 20/21. Very satisfied with performance and quality.

Prices: Which area of the market do you primarily cater to, price-wise? Has this changed at all in recent times, or is it pretty consistent?
Stranda is solidly in the upper part of the splitboard market. Adding the Descender took us under the 800 Euro mark.

Please tell us about the dominant visual themes in your 21/22 gear, including any interesting artist collabs you have lined up.
Clean and surf-inspired.

Most brands tell us that selling in-store is really important for splitboard gear, as it’s where you can get good advice. Can this be maintained post-COVID, or will you be looking to find more customers online?
Direct sales are needed to cover globally. We’re aiming for shops specializing in splitboard and backcountry gear. But those are too few and far apart. Planning more educational material on our site and on social media channels.

What are your three biggest European markets for splitboard hardware?
Switzerland, Italy, Scandinavia.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Magazine

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