Aphex Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: Aphex
Interviewee: Casper Holtzapfel Brand manager

Which goggles sold best in the winter 2024/2025 and why?
During the 2024/2025 winter season, our best-selling goggle was the Aphex Orion Black / Revo Red Lens, followed by the Aphex Oxia Black / Revo Red Lens and the Aphex Virgo Black / Revo Silver Lens. These three models share a clean and timeless design, high optical quality, and an outstanding price-to-performance ratio. The Orion stood out thanks to its bold and technical look, its wide field of vision, and its perfect balance between comfort and functionality. Riders especially appreciated its versatility and the magnetic lens system, which allows them to switch lenses in seconds, even while wearing gloves. The Oxia and Virgo followed closely behind. The Oxia features a slightly smaller frame that offers a close and comfortable fit, while the Virgo provides a larger frame for broader faces. Both models impressed riders with their minimalistic design, precise fit, and premium finish. Customers also valued the included S1 lens for low-light conditions, which adds excellent value to the purchase. Together, the Orion, Oxia, and Virgo formed the strongest lineup of the 2024/2025 season combining design, performance, and comfort in a way that resonates perfectly with modern riders.

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
For the 2025/2026 season, we expect the Orion, Virgo, and Oxia models to remain our top performers at retail. These goggles have built a strong reputation for their reliability, clean design, and premium build quality. The Orion continues to attract riders who value a wide field of vision, sleek looks, and easy lens swapping. The Virgo, with its larger frame, provides an excellent universal fit that works with nearly all helmet types, while the smaller Oxia offers the same level of performance in a more compact frame for smaller faces. All three models are made from sustainable, bio-based materials and are fully compatible with our magnetic lens system, allowing riders to adapt quickly to changing conditions. Their proven combination of functionality, durability, and price-to-quality ratio ensures that they will continue to drive strong retail sales in 2025/2026.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
We see that snowboarders and skiers are becoming more conscious about the products they buy. Riders want high-quality gear that performs well, but they also expect it to be responsibly made and fairly priced. This growing awareness pushes brands like ours to deliver performance, style, and sustainability in one product. People also demand more from their gear better visibility in changing light conditions, improved fit, and products that last longer. At Aphex, we meet this demand with modular goggles made from bio-based materials, offering the flexibility to replace parts instead of buying new goggles every season.

What are the highlights in frame construction and materials of your 2026/2027 collection?
Our 2026/2027 collection continues to build on our commitment to sustainability and performance. All our goggles are made from bio-based materials, with 65% of the frame components derived from renewable sources and 13% from recycled plastics. These materials make the frames lightweight yet extremely durable, able to withstand even the toughest mountain conditions. This approach reduces our environmental footprint while maintaining the premium quality that Aphex is known for.

What are the highlights in lens technology in your 2026/2027 goggle collection?
For our 2026/2027 lens technology, we are focusing on further developing our QView Lens. Our current QView S2 lens provides sharp contrast and clarity, and we are introducing a new QView S1 lens that enhances visibility in flat and low-light conditions. Compared to traditional yellow or orange lenses, the new QView S1 offers a more natural view of the terrain and improves depth perception. Combined with our magnetic quick-change system, riders can easily adapt to different weather conditions in seconds, ensuring perfect vision all day long.

What colours, prints or patterns are you featuring in your 2026/2027 collection?
For the 2026/2027 season, we are introducing our new Zenix model, featuring a range of fresh and distinctive colours such as burnt orange, navy blue, and mint green. These tones bring a modern and adventurous look to the line. Alongside this, we are expanding our Nova collection with two new frame colours green and grey offering riders a clean and versatile aesthetic that fits any style. Together, these colourways strengthen the individuality and visual appeal of our goggles, allowing riders to express themselves both on and off the mountain.

Which goggles from your 2026/2027 collection do you expect the most growth from and why?
We expect the most growth from the new Zenix model. With its bold colour combinations and updated design, it perfectly captures the balance between innovation, sustainability, and visual style. The Zenix will appeal to both new riders and long-time Aphex fans who appreciate performance-driven products with a unique look. Combined with our new QView lens technology and sustainable frame materials, this model represents the next step in the evolution of our goggle collection.

How are you implementing sustainability in your products and production processes?
Sustainability remains at the core of everything we do. We use recycled plastics for our frames, biodegradable packaging materials, and partner with eco-friendly logistics providers to reduce carbon emissions. Our goal is to achieve 100% carbon-neutral production in the near future. In addition, our modular design ensures that every part of the goggle can be replaced individually, extending the product’s lifespan and reducing waste. These choices reflect our belief that performance and sustainability should go hand in hand.

How are you helping retailers to sell this category?
We are supporting retailers with robust point-of-sale materials, including in-store displays, promotional content for social media, and dedicated product training. We also provide key selling points on the benefits of each lens technology and frame design, helping retailers educate their customers and make informed purchasing decisions.

Key Products:

ZENIX:

ZENIX

VIRGO:

VIRGO

OXIA:

OXIA