CHPO Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: CHPO
Interviewee: Sofia Helmstrand, Marketing Manager

Which goggles sold best in the winter 2024/2025 and why?
Our best-selling goggles for winter 2024/2025 were the Hawaii Photochromic. Riders love their versatility. They offer both clear and dark lenses in one frame, automatically adapting to changing light conditions. With 70% recycled materials, anti-fog and anti-scratch coatings, and a comfortable three-layer foam fit, they deliver both performance and sustainability, perfect for every kind of snow day.

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
For the 2025/2026 season, we expect the Hawaii and our other goggles with photochromic lenses to lead the way. Their adaptive lenses, sustainable design, and all-day comfort make them a favorite among riders. We’re also confident that our fun and creative collaborations will perform strongly at retail, bringing fresh energy, style and storytelling to the slopes.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
We’re seeing a clear shift toward versatility and functionality. Riders want gear that performs in all conditions which drives demand for photochromic and contrast-enhancing lenses. There’s also growing interest in sustainable materials and products that combine performance with style, as snowboarding culture continues to blend with fashion and lifestyle trends.

What are the highlights in frame construction and materials of your 2026/27 collection?
A triple-layer face foam for maximum comfort, an adjustable strap with silicone grip for a secure fit, and full helmet and OTG (over-the-glasses) compatibility. All frames are made from 70% recycled materials, combining performance, comfort and sustainability.

What are the highlights in lens technology in your 2026/27 goggle collection?
For 2026/27, we highlight three key lens technologies: photochromic lenses for changing light, clear lenses for night and low-light sessions, and contrast-enhancing lenses for sharper terrain visibility. Built for all conditions, so riders stay confident no matter the weather.

What colours, prints or patterns are you featuring in your 2026/27 collection?
White and black for the most, as well as brown, purple and silver mirror

Which goggles from your 2026/2027 collection do you expect the most growth from and why?
Our photochromic. They look good, function even better and made from recycled materials. All combined for a great price.

How are you implementing sustainability in your products and production processes?
Sustainability is at the heart of everything we do. Our goggles are made from recycled materials. Everything except the lens, and we’re actively working on that too. Through our partnership with CleanHub, we aim to remain plastic-neutral, and we encourage our community to join us on this journey, for example by adopting a beach with CleanHub.

How are you helping retailers to sell this category?
Digital assets and campaigns. Hosting events and we provide POS Material.

Key Products:
The highlights for this season are the photochromic lenses and our annual collaborations.

The Hawaii photochromic:
The Hawaii photochromic in white with a black wolf on the strap.
Can’t decide if you need a clear or a dark lens? Then the photochromic lens is the answer for you! It is a two in one solution, a pair of snow goggles with a black lens and a clear lens in one frame. In other words, perfect for all types of snowboarding. They automatically adjust to changing light conditions, providing you with clear vision and protection from UV rays.

Hawaii Photochromic

The Random Bastard Collab:
There are goggles and then there are goggles, and then there are these goggles. Voted the best snow goggles in the world! The design and the color combination combined with how well they perform has taken the snow goggle world by storm. When you collaborate with Random Bastards, the knights of the north, you expect nothing but the best. We are here for world domination! A wide distortion-free lens with anti-scratch and anti-fog coatings, full ventilation, comfy triple-layer foam, silicone-grip strap, helmet compatibility – plus an extra lens included.

Random Bastards

The leopard Eivy collab:
We are proud to release three new goggles together with Swedish brand Eivy, known for stylish and functional gear designed in the mountains. These goggles feature a wide distortion-free lens, easy lens change, anti-scratch and anti-fog coatings, full ventilation, triple-layer foam, silicone strap and helmet compatibility. Extra lens included. VLT: 18% (black), 15% (mirrored). UV400. Packaging 100% recycled.

Eivy x CHPO