Dakine Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: Dakine
Interviewee: Benjamin Chapuis (Marketing) / Gregoire Tulasne (Sales)

Which of your 2025/2026 goggles do you expect to perform best at retail and why?

Sector – Black/Black
Sector – Castlerock / Silver mirror
Sector – Dark Stargazer

Are there any observable trends in the practice of snowboarding that impact product demand and development?
Riders demand higher optical clarity and contrast enhancement to adapt quickly to variable light (flat light, sun, shadow). Fast lens interchange systems are now expected so riders can swap between bright and low-light lenses on the fly. Better helmet-goggle integration is critical (flush fit, minimized gaps) as helmets evolve. Sustainability & plant-based materials are gaining weight in consumer decision-making. Customization & style: designs, prints, and strap graphics influence fashion-conscious consumers.

What are the highlights in frame construction and materials of your 2026/27 collection?
The SoftFLEX frame is made from plant-based TPU, which flexes and adapts to facial shapes even in cold conditions. 100% recycled TPU/TPU blends in some models (Venue) for frame sustainability. Plant-based Sorona® strap & fleece face foam in higher models for a more eco-friendly touch. Recycled QuickClip / dual strap adjusters (recycled rPET) with silicone lining to grip helmet securely. Triple-layer face foam and upper/lower ventilation for airflow and moisture management. OTG (Over The Glasses) compatibility in some frames to accommodate prescription lenses.

What are the highlights in lens technology in your 2026/27 goggle collection?
DK Aperture Optics is the Dakine lens treatment, aiming to amplify contrast, sharpen color differentiation, and bring out detail. magLOCK lens swap system with magnets enables fast lens changes without tools. Dual-lens, hard-coated polycarbonate, toric shapes to reduce distortion and enhance optical fidelity. Anti-fog coatings, multiple anti-fog layers (e.g. 5× anti-fog) on inner lens surfaces. Some models come with two lenses (main + storm/low-light) included for flexible conditions.

How are you implementing sustainability in your products and production processes?
Use of plant-based and recycled materials in frame, strap, foam, lens parts (e.g. SoftFLEX, Sorona® strap, recycled QuickClip) Inclusion of recycled rPET microfiber goggle bag with lens sleeve. Minimizing waste via modular designs (lens swap, reusable parts) so parts can be replaced or upgraded rather than full unit.

How are you helping retailers to sell this category?
Implementation of a Seeding and PR program with an holisctic presence on digital touchpoints to raise awareness around our new Goggles in the region and help retailers having more impact on the final consumer.

Key Products:

Sector Snow Goggle:
This goggle offers a large semi-frameless design for maximum visibility and excellent helmet integration. It uses a plant-based SoftFLEX frame, DK magLOCK lens swap, toric dual lens, and DK Aperture Optics with 5× anti-fog coating. It also includes OTG compatibility, triple-layer foam, upper & lower vents, and recycled materials throughout.

Sector

Domain Snow Goggle Plus:
This flagship goggle blends advanced optics, speed, and sustainability. It features a plant-based SoftFLEX frame, DK Aperture optics, and magLOCK magnetic lens swap for rapid changes. Comes with dual lenses including a storm variant. Designed for seamless integration with Dakine helmets, triple-layer foam comfort, OTG capability, and recycled strap components.

Domain

Venue Snow Goggle:
A mid-to-premium model offering strong features at a more accessible point. It uses a fully recycled TPU SoftFLEX frame, magnetic lens change with DK magLOCK, DK Aperture optics, upper and lower vents, and a wide, plant-based Sorona® strap. Branded for seamless helmet integration and day-long comfort.

Venue