Sweet Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: SWEET
Interviewee: Pascal Hermann, Marketing Director Sweet Protection

Which goggles sold best in the winter 2024/2025 and why?
Overall, we are very satisfied with the performance of our goggles category and are seeing strong growth and sell-through across all segments and markets—from Race Products to Junior Goggles. At the individual product level, the frameless Connor RIG® Reflect Goggles are our best‑selling model.

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
As in the FW24/25 season, we expect strong demand and solid sell-through across all categories. especially for the Connor RIG® Reflect Goggles. In particular, there is strong demand for our RIG® Quartz lens for low light and challenging weather, which we offer across all frames.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
We see a need for a wider peripheral field of view and for cylindrical lenses—needs we are addressing with our new Boondock Goggles. There is also strong demand for easier strap-change solutions, which the new Boondock provides.

What are the highlights in frame construction and materials of your 2026/27 collection?
Larger Boondock fit (fits bigger faces and helmet pairings); simplified interchangeable straps; integrated strap tool in the buckle for super-easy strap swaps.

What are the highlights in lens technology in your 2026/27 goggle collection?
New cylindrical architecture with expanded peripheral FOV and higher impact protection (2.8 mm thick); despite being a cylindrical lens, we managed to 3D‑sculpt the lower lens geometry to cut surface reflections; RIG® for high contrast with minimal color distortion as our premium goggles; incl. Clear AF inner lens for anti‑fog performance.

What colours, prints or patterns are you featuring in your 2026/27 collection?
Our 2026/27 palette blends grounded earth tones with punchy, high‑visibility colours, brought to life through playful prints and pattern accents. Goggles and helmets are designed to mix and match seamlessly, and we’re rolling out a clean ‘Sweet’-only logo to tie the whole collection together.

Which goggles from your 2026/2027 collection do you expect the most growth from and why?
I expect both the new Boondock and our entry‑price‑point goggle, Bueller, to be strong performers for us.

How are you helping retailers to sell this category?
We’re driving an integrated 360-degree approach with robust tools for online and offline touchpoints throughout the consumer journey. This includes a strong athlete roster across all disciplines; brand and product awareness campaigns; product clinics and demo tools; and enhanced in-store support to showcase our brand and products and explain our proprietary RIG® technology in clear, benefits-led language.

Key Products:

Boondock II RIG® Reflect Goggles Large:
Bigger fit. Bolder vision. Boondock II RIG® Reflect Goggle. You asked, we listened: the Boondock II RIG® Reflect now available in a larger fit engineered for bigger faces and helmet pairings from medium to extra-large. A new cylindrical lens architecture expands peripheral field of view and significantly boosts impact resistance; at 2.8 mm thick, the lens shrugs off harder hits with higher impact protection. The 3D-sculpted lower lens geometry reduces snow-surface reflections for cleaner terrain reads. RIG® lens technology delivers high contrast with minimal color distortion to reduce eye fatigue, while the Clear AF anti-fog inner lens maintains clarity in demanding conditions. The simplified quick-change lens interface makes swapping tints faster and more intuitive. An integrated strap tool streamlines strap replacement when it’s time for a refresh. Triple-layer face foam conforms for a secure, pressure-free seal. A low-profile, rigid frame keeps everything stable and sleek—modern performance with a wider, cleaner view from first chair to last lap.

Boondock

Durden:

Durden

Connor:

Connor