100% Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: 100%
Interviewee: Elie Bellot Marketing Manager EMEA/APAC

Which goggles sold best in the winter 2024/2025 and why?
Max Palm Norg Goggle Featuring silicone black flames on a black strap with an intense red logo, the goggle comes with a HiPER® Black Mirror lens and a custom MP marking. With Max’s image and commitment to style, we ran out of these quicker than expected. Athlete products always drive strong interest, the Max Palm Norg model is carried over for this winter.

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
Zoi’s Snowcraft S launches early this season. Stylish, authentic, and built for strong sell-out through her unique influence. Alongside, the Valnor in a new Forest Green finish, shot with Ludvig Billtoft, expands the range with top-tier style without the top-tier price tag.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
Riders seek versatility, products that perform from park to backcountry. We triying to adapt to this in the way of shooting our content and devlopping our products.

What are the highlights in frame construction and materials of your 2026/27 collection?
No major change.

What are the highlights in lens technology in your 2026/27 goggle collection?
HiPER® Lens Technology remains at the core of our collection, now enhanced with upgraded coatings that deliver superior clarity and durability. Photochromic lenses make their debut as a new addition, inspired by our proven eyewear technology and introduced across selected models.

What colours, prints or patterns are you featuring in your 2026/27 collection?
We are implementing continuity in our design across all models to make it easier to identify each product category. Overall, it feels like we’re bringing back a vintage vibe, inspired by the 2000s and hardcore board culture. A radical logo distortion combined with modern technology.

Which goggles from your 2026/2027 collection do you expect the most growth from and why?
The Photocromic Lens Snow Goggles have strong potential to attract customers worldwide. Responding to a growing global demand for this technology, we are confident that it will help us increase both our sell-out and overall business. This confidence comes from our extensive experience working with photochromic lens technology since 2014.

How are you implementing sustainability in your products and production processes?
Our focus remains on sustainable packaging and efficient global transportation of products. Our goggles are packaged in molded pulp, which is fully compostable, biodegradable, and generates zero waste, as any scrap can be re-pulped. We’ve also prioritized reducing secondary and tertiary packaging, streamlining the cardboard cartons to be slimmer and lighter. This not only cuts transportation and storage costs but also minimizes environmental impact.

How are you helping retailers to sell this category?
Keeping our line streamlined to 6 styles/ 42sku’s. Retailers can showcase the full line and not miss sales not having what the customer wants. Offering a compelling product at each feature/ pricing level. Adding our new Valnor style to provide a high quality entry goggle. New merchandising options including a revamped goggle glorifier. Compelling merchandising materials, and custom options. Education and selling tools powered by ENDVR.

Key Products:
The 2026/27 collection highlights three key products:

The NORG goggle:
offering Photocromic Lens and Gravit8TM magnetic system for top performance;

NORG

The Snowcraft family:
featuring 3 sizes with HiPER® lens technology for enhanced contrast and Photochromic option on each ;

SNOWCRAFT

The Valnord:
And the Valnord, a durable, entry-level goggle with a classic moto-inspired design, perfect for big mountain adventures or daily park shred. 3 different Pricetags for premium retailers that value athlete and imagery in a brand.

VALNOR