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Mons Royale Base Layers 2024/25 Preview

Retail Buyers Guide:  Base Layers 2024/25 Retail Buyer’s Guide
Brand:  Mons Royale
Interviewee: Jana Linicus Marketing Manager Europe

What’s your base layer strategy for 2024/25?
Mons Royale’s base layer strategy for 2024/25 centers around the resurgence of natural materials in Mons style. We’ve always stood behind merino wool as the world’s best material for mountain sports, now more than ever, Merino’s versatility and renewable properties put it in a class all of its own — one that works for bike, snow and every mountain sport in between.

Are there any new trends in base layers?
Yes, the primary trend for Mons Royale in 2024/25 is a shift towards natural materials, moving away from synthetics. Merino wool takes the spotlight, offering a bright and bold comeback. This trend aligns with the demand for sustainable options and enhances the overall performance of our base layers.

What are the key materials you are using?
The key material for our base layers in 2024/25 is merino wool. Known for its moisture-wicking properties, softness, and natural insulating abilities, merino wool is at the forefront of our collection. IF we blend merino to enhance a products performance, we use environmentally concious solutions like recycled polyester. We are committed to providing high-quality, sustainable options for mountain sports enthusiasts.

Do you have any tech innovations for 2024/25?
Absolutely, Mons Royale introduces innovative construction techniques in our FW24 collection. From seamless designs to advanced moisture-wicking capabilities, our base layers combine the natural excellence of merino wool with cutting-edge technology, ensuring optimal performance in various conditions. Additionally, our FW24 lineup includes the Verdant collection, featuring a groundbreaking fabric innovation. Verdant is Mons Royale’s first unisex sweats collection made from 100% natural materials, delivering comfort that doesn’t cost the earth. The collection includes unisex sizing, ribbed cuffs and hem, brushed fleece interior, and organic cotton trims for a guilt-free and cozy winter experience.

What colours and patterns are you working with?
Inspired by the natural elements of the mountain landscape, our FW24 color palette features bright and bold hues. The collection includes patterns like liquified type, Alpine Floral prints, and contemporary twists on iconic colors like Mons Purple, creating a dynamic and visually striking range.

What are your main price points?
Reflecting our commitment to accessibility, Mons Royale’s FW24 base layers offer a range of price points. Starting from €50 for entry-level options, our mid-range selections are priced around €80-€100, while our premium offerings with cutting-edge technology are available at approximately €120.

Key Products

Icon – Merino for Every Mission: Icon is the ultimate year-round staple, excelling both on and off the mountain in all conditions. Crafted from our ultra-lite Merino Air-Con fabric, it serves as nature’s climate control, keeping you cool when it’s hot and warm when it’s not. With its simple design, Icon encourages you to pack less and do more, making it the perfect companion for any outdoor adventure.

FW24 Mons Women Icon

FW24 Mons Women Icon

Cascade – Made to Move: Engineered for dynamic movement, Cascade offers all the warmth of merino with a four-way stretch. Designed to maintain its shape and longevity, Cascade provides unparalleled flexibility. Whether you’re hitting the slopes or exploring the outdoors, Cascade moves with you, ensuring comfort and durability in every activity.

FW24 Mons Women Cascade

FW24 Mons Women Cascade

Yotei – The OG Loose Fit Base Layer: Yotei, the original loose-fitting base layer, combines 100% natural warmth with technical performance and uncompromised style. Made from our 100% Merino, Yotei is warm, breathable, and odor-resistant. It stands out as a versatile piece that can be worn on its own or layered over a base layer, making it a go-to choice for those who prioritize both function and fashion.

FW24 Mons Women Yotei

FW24 Mons Women Yotei

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