Gramicci FW20/21 Men's Streetwear

Gramicci FW20/21 Men’s Streetwear Preview

Retail Buyers Guide:  Men’s Streetwear FW20/21

Brand: Gramicci
Interviewee: Stevie Gildea, Brand manager


How is the situation in European boardsports retail from your perspective?
For AW20 we are looking to target boardsports with our Gramicci pant, our heritage is in climbing and outdoors but over the last few seasons the collection has been well received in mens premium lifestyle market and we have started to work with some UK skaters and their feedback on the pants has been fantastic

What are your main price points for next season?
G-pant £70 which is part of our classic range and is a baggier silhouette its becoming the best selling pant in the range overtaking our NN-pant which is £85 and slightly tighter pant .


Are you seeing any dominant overall trends for FW 20/21, like work wear?
Outdoor lifestyle and I would say that Gramicci is a at the forefront of this , the brands heritage is from climbing in the Yosemite back in the 1970’s, but now designed and produced under new Japanese owners gives a great blend of authenticity and style which sits well in outdoor or skate /streetwear.

How are fits evolving in tops, bottoms, outerwear?
Baggier pants and oversized tops and tech outwear.

What are you doing with materials, colours and textures?
Boa fleece, corduroy pants and super tech 4 way stretch pants in our performance line


Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
We have denim programme and this continues with the pants story – NN- pant and loose tapered – we stay true to our styles and use different denim washes , this means once the customer understands which is the best fit for them they have plenty of choice.

What is your current denim collection’s theme and marketing story?
Which technical and sustainable features are you adding to jeans (stretch, sustainable fabrics etc)?

Brand Previews


Retail Buyer’s Guides

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19



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