Interviewee: Stevie Gildea, Brand manager
How is the situation in European boardsports retail from your perspective?
For AW20 we are looking to target boardsports with our Gramicci pant, our heritage is in climbing and outdoors but over the last few seasons the collection has been well received in mens premium lifestyle market and we have started to work with some UK skaters and their feedback on the pants has been fantastic
What are your main price points for next season?
G-pant £70 which is part of our classic range and is a baggier silhouette its becoming the best selling pant in the range overtaking our NN-pant which is £85 and slightly tighter pant .
Are you seeing any dominant overall trends for FW 20/21, like work wear?
Outdoor lifestyle and I would say that Gramicci is a at the forefront of this , the brands heritage is from climbing in the Yosemite back in the 1970’s, but now designed and produced under new Japanese owners gives a great blend of authenticity and style which sits well in outdoor or skate /streetwear.
How are fits evolving in tops, bottoms, outerwear?
Baggier pants and oversized tops and tech outwear.
What are you doing with materials, colours and textures?
Boa fleece, corduroy pants and super tech 4 way stretch pants in our performance line
Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
We have denim programme and this continues with the pants story – NN- pant and loose tapered – we stay true to our styles and use different denim washes , this means once the customer understands which is the best fit for them they have plenty of choice.
What is your current denim collection’s theme and marketing story?
Which technical and sustainable features are you adding to jeans (stretch, sustainable fabrics etc)?