IRIE DAILY FW20/21 Men’s Streetwear Preview

Retail Buyers Guide:  Men’s Streetwear FW20/21

 Brand: IRIE DAILY                    
Interviewee: Patrick Kreßner – Head of Design & Product


How is the situation in European boardsports retail from your perspective?
I think the market is in a phase of transformation. We see the change from analog to digital, from offline to online and from conventional to sustainable.

What are your main price points for next season?
Also here we’ll see a transformation. The ongoing low interest rate policy of the EZB and the European Governments is leading to a higher inflation rate. The result are more expensive consumer goods. Further the will of many brands to act more sustainable, will also affect the prices. The past has shown that there is a change of the costumers mind. Not everybody is just on the search for the cheapest prices anymore. There are more and more people who are aware of the fact, that they can make a difference with their buying decision.


What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavor?
The Collection Theme is: Future Matters – Stay Different!

This means we are making great efforts to change our products to be more sustainable.

What is the “must have” boardsports look (head-to-toe) for next season?
Hooded Blouson Jacket (out of Recycled PET) – like our Rewind Jacket

Fleece Troyer (out of recycled PET) – like our On Top Troyer

Statement Artwork T-Shirt (out of Organic Cotton) – like our Time 4 Action Tee

Cargo Sweat Pants (out of Organic Cotton) – like our Cargonia Jogger


How are fits evolving in tops, bottoms, outerwear?
The fits are still relaxed and casual.

What are you doing with materials, colours and textures?
Now we are using recycled nylons and polyesters for our new jackets and organic cotton for all T-Shirts and Sweaters.

What are the trends in prints, graphic designs and patterns?
We feature a lot of vintage and ethnic inspired patterns this season.

Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
We bring denim to the upper garments like jackets, this season. Further Corduroy still is a big theme this season.



Brand Previews


Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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