PERCEPTION

Piilgrim FW 20/21 Men’s Streetwear Preview

Retail Buyers Guide:  Men’s Streetwear FW20/21

Brand: Piilgrim Apparel
Interviewee: Mark Kendrick, Director

PERCEPTION

How is the situation in European boardsports retail from your perspective?
There’s a few great brands doing awesome stuff. The future is bright.

What are your main price points for next season?
£75 – £95

Are you seeing any dominant overall trends for FW 20/21, like work wear?
Corduroy is always a favourite (and rightly so). Loose fit tee shirts and reversible items are coming back.

JEFFERSON

What is your collection theme and which stories are you telling to get customers stoked on streetwear with a boardsports flavor?
We are very proud to be a British brand, as we are based in Manchester. That’s part of the reason why we use so much corduroy, as corduroy in the 19th century was actually called “Manchester fabric” due to the large production form the cotton mills, which introduced it to Europe.

What makes this product category important to your brand and what are your USPs?
All our clothes are 100% vegan, we don’t use any animal products throughout our lines. We also use bio-degradable packaging. Fashion doesn’t have to be a drain on the earth’s resources, but lots of brands don’t care about this as they are too money driven, it’s such a shame.

What is the “must have” boardsports look (head-to-toe) for next season?
5 whale corduroy!

jefferson+final

How are fits evolving in tops, bottoms, outerwear?
More unisex, which is great.

What are you doing with materials, colours and textures?
Everything you can imagine.

What are the trends in prints, graphic designs and patterns?
Blocky shapes

Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
Classic tailoring

What is your current denim collection’s theme and marketing story?
Built To Last A Lifetime

Which technical and sustainable features are you adding to jeans (stretch, sustainable fabrics etc)?
Organic cottons, 100% vegan

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
1984 GILET

VEGAN SUEDE OUTER FABRIC

PRINTED POLYESTER QUIILTED LINING

DOUBLE FRONT POCKET

RIBBED COTTON COLLAR

HEAVYWEIGHT BLACK ZIP

FRONT WOVEN LABEL

REGULAR FIT

FACTORY JACKET

COTTON TWILL OUTER

PATTERNED POLYESTER INSIDE LINING 4 FRONT PATCH POCKETS

BUTTONED CUFFS

INSIDE POCKET

FOLD DOWN COLLAR

BUTTONED CENTER FRONT

WOVEN FRONT LABEL

REGULAR FIT

JEFFERSON JACKET – PETROL BLUE

HEAVYWEIGHT COTTON CORDUROY

VISCOSE LINING

ZIP CLOSURE

CONCEALED INSIDE POCKET

DOUBLE PATCH OUTER POCKET

SPREAD COLLAR

BUTTONED CUFFS

 

Brand Previews

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Retail Buyer’s Guides

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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