Gaastra 2020 Kiteboards

Gaastra SS20 Kiteboards

Retail Buyers Guide:  Kiteboards SS20

Brand: GA Kiteboarding
Interviewee: Konstantin Weier, Marketing director

Gaastra 2020 Kiteboards

 Current Trends.
What are the main trends for 2019 in the kiteboard market, in terms of board type (foil, twin tip, surf…)? Where have you seen the biggest growth so far in 2019?
For us it’s probably twin tip boards with great versatility and a big range of use, but also convertible directional for both wave riding and foiling seem to be doing well on the market.

We experienced a big request for boards that are easy to handle, but still offer the rider enough performance to go for big jumps and some freestyle moves. Versatility seems to be the key. 

Future Trends
What do you believe will be the main trends for 2020 in the kiteboard market, in terms of board type (foil, twin tip, surf)? Where do you expect the biggest growth in 2020?
It’s not a real trend, but performance oriented freeride twin tips should still be the right choice for most of the kiteboarders out there. As mentioned above, directional boards that can be used in waves and with a foil should also do well, as it’s always attractive to kiters to be able to do as much with as little gear as possible.

In regards to growth probably the convertible directionals might gain some more momentum, but it’s always hard to say as the sport evolves so quickly.

Gaastra 2020 Kiteboards

Boards
Which of your boards are selling well in 2019 and why? Where do you expect the biggest growth in 2020? Where do you expect the biggest growth in 2020?
The Watts is definitely the number one board so far, as it’s performing well throughout the whole spectrum. It’s easy to ride, but you can do some true freestyle with it or go for massive airs. Behind that it’s a close race between the Blend and the Pact, but the Blend might have a slight upper hand due to it’s ease of use and immense light wind performance. The Pact is a great freestyle and wakestyle board with a lot of control in tough freeride conditions.

We kept our range as it is and did some fine tuning on each board. All boards have a smooth continuous rocker that offers both good planing abilities and control, when conditions get a bit rougher. It’s important for us to have boards in our collection that are really made for the user himself and therefore we focus on their demands. Ease of use and exactly that kind of performance you expect from each board in its segment.

I think more than ever different brands have different approaches to what they’re doing and therefore it’s hard to point out that one trend that everybody follows. And that is a good thing, because there’s so many different approaches to kiteboarding also, so it’s good to have a wide range of different products on the market.

Gaastra 2020 Kiteboards

Sustainability
Are you using any eco materials and/or environmentally friendly processes in your board construction?
We work with manufacturers, who try to enhance their production processes to use exactly the right materials that need to both help our boards perform as they do and help decreasing pollution. It’s the small details in production, design and distribution that hopefully add up to some bigger impact.

Aesthetics / Pro Riders
Any stand out new graphics or artwork collaborations? How important is it to your brand to have Pro Models and how much freedom do the pros have in terms of graphics? And in terms of design?
We work with our own designers for all products, because we want to have a clear line for all GA boards and kites. The rider should see and feel that he is riding a GA Kiteboarding product.

We work with a small team that helps us in many different ways, but we try to keep it rather simple and therefore focus on offering products that attract a lot of riders and also are compatible for a lot of riders. Pro Models might sometimes get a bit too special in regards to performance and field of use and that does not reflect our philosophy. 

Retailer Help
How are you helping retailers sell your product and which method of help seems to be the most effective?
It’s important to offer as much information as possible and to keep it rather simple to help retailers have a clear idea of what we have on offer and what kind of kiteboarder each of our products is perfectly suited for.

Key Products
Tell us about your 2 key products for 2020 and why you think they will be great sellers?
The Watts will probably perform very well again, just as it has been during the 2019 season. We managed to further improve its control and are optimistic that we have a product that helps most kiteboarders to have a nice session. Also the Pact twin tip should be well requested, despite the wakestyle market being a pretty small one, but it’s a great choice for those making their first steps in freestyle and wakestyle and also offers tons of performance for experienced and radical riders.

Brand Previews

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Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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