Ride Snowboards FW20/21 Snowboard Bindings

Ride Snowboards FW20/21 Snowboard Bindings Preview

Retail Buyers Guide:  Snowboard Bindings FW20/21

Brand: Ride Snowboards
Interviewee:  Joerg Schramm, Sales and Marketing Manager Europe

Ride Snowboards FW20/21 Snowboard Bindings

KEY PRODUCT FOCUS
What are the top three most important products of next year’s line, and why? Please tell us about them, and what makes them the highlights.
As we are launching for the first time in the industry an entire new binding line every single product is important!

Which new materials are you using in your bindings?
We are using composite chassis the first time in the life of Ride Snowboards. But do not be afraid we will not stop to offer full aluminum bindings for those type of Snowboarders who need it and breathe it!

Ride Snowboards FW20/21 Snowboard Bindings

Kuma Dragon

Please tell us about the dominant colour themes in next year’s binding line?
IT IS BLACK!

PRICES
Where is your brand going? Higher? Lower?
We are staying pretty much at the same level. We are covering all important price points as we have in the past. Some will be a few bucks more or less. Nothing dramatically!

Any new ideas in buckles, straps, highbacks, bases?
Of course, we are developing our idea of pad-less straps further and are using softer and stronger material to get the power from the binding on the board. We are also offering some convertible straps that allows you to choose how stiff your binding should be.

Ride Snowboards FW20/21 Snowboard Bindings

Collage

Going for an easy-in, easy-out solution next year? If so, are you licensing or developing it yourself?
We are building the best two strap binding with a reliable performance and the widest use! No Gimmick, no cleats, no special boots are needed. We are just building the perfect binding.

What are your top marketing stories for next season?
Going to be hilarious
Going to get the haters on our new shit
Going to get them buzzed
Going to be all over Instagram

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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