Elho 21/22 Men's Outerwear Preview

Elho 21/22 Men’s Outerwear Preview

Retail Buyers Guide:  Men’s Outerwear 21/22 Retail Buyer’s Guide
Brand:  Elho
Interviewee: N/A

After our relaunch in 2020, we were amazed at how intense young people jumped on our neon colours styles. As 2020 was all mixed up due to Corona and our supply was limited, we like to roll out this topic again for 2021. With new styles from the past!

Elho 21/22 Men's Outerwear

If there is a Winter, in which we can celebrate life as such and being free again, it is going to be Winter 2021. The bright colours were always a homage to a positive lifestyle, so this matches perfectly. But we are going to add also more basic colours for the girls and boys who do not want to be as prominent remembered after their day on the slopes.

A big new story for Winter 2021 will be down jackets. Elho has a huge reservoir from superb styles from the 80s and 90s, a century when elho was a forerunner for serious down jackets with great colours, signature down quilting with removable arms. Again, we are going to take the spirit, look and feel of these heritage jackets and adapt it to today´s needs.

A nice coincidence of combining the past with a trend of today in 2021 is “comfy” styles. Sweatshirts, brushed, inside out, colour blocks. These pieces were worn in the past in an oversized cut and look, super cosy and warm, but with great detailing and a super-soft finish. For next winter we do see these products came back strong and they could be the favourite item of the season to feel good. Why? People got used to working from home and stayed all day in Sweatshirts and Sweatpants. But next winter they are free again and will head outside into nature, but wouldn´t like to miss the comfort the enjoyed during lockdown. So, you want to look cool – next year people will see each other more regularly – but if there is hot stuff for being outside, that allows you to feel as warm and pleasant during the “stay at home” season, they are going to love it.

Elho 21/22 Men's Outerwear

Elho will also add a few key accessories for next winter like new Beanies and Headbands as these items did sell phenomenally this winter.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Magazine

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