Adidas Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: Adidas
Interviewee: Adidas Eyewear Brand Team

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
The latest adidas Sport Eyewear snow goggles collection combines sophisticated technology, fresh, contemporary aesthetics, and everyday practicality for excellent performance in all alpine conditions. Both our new models – SP0120 and SP0121 – deliver outstanding visual clarity thanks to performance lenses and feature an effective ventilation system across the upper frame – preventing fogging and ensuring uninterrupted visibility throughout the day.

What are the highlights in frame construction and materials of your 2026/27 collection?
The ventilation system on the top of our snow goggles is designed to prevent fogging inside the goggles – ensuring a clear view during sport activities. Soft foam padding and an adjustable elastic strap ensure maximum comfort. Further, our single wide lens fits perfectly to the contours of the face, increasing the field of view.

What are the highlights in lens technology in your 2026/27 goggle collection?
Our unisex high performance ski goggles with interchangeable magnetic lenses offer technology at the top level. The smoke lens category 4 and the smoke lens with silver mirror category 3 are designed for extreme high light conditions – ideal for very bright light. The orange lens category offers perfect clarity in mid/low light conditions while offering excellent contrast enhancement in conditions with poor visibility, like fog or haze. In general, all our lenses provide high visual definition in all weather conditions, protecting the eye from external elements and avoiding fatigue. Hydrophobic and oleophobic coating helps repel water and reduce oil or fingerprints. The treatment also makes lenses easier to clean and helps maintain clearer vision.

What colours, prints or patterns are you featuring in your 2026/27 collection?
Our color palette is inspired by adidas’ core collection and industry trends. The high performance top level model SP0120 is available in two color options: 1) Smoke and interchangeable orange lens with vibrant orange strap or 2) smoke with silver mirror and interchangeable orange lens with black strap featuring adidas TERREX print. The SP0121 is available in 4 different colorways – all with coordinated frame and strap colors that ensure a functional yet stylish look. The strap is available in both a solid color version and with a subtle adidas TERREX print.

Key Products:

We have two key hero products in our 2026/27 snow goggles line. The high-performance SP0120 model introduces a practical magnetic lens system with two interchangeable lenses – one for bright light and one designed to enhance contrast in low-visibility conditions such as fog or haze. The frameless design of the panoramic lens adapts comfortably to the face. Model SP0121 offers a refined full frame design with a sleek and solid aesthetic and versatile lens options to match each light and weather condition.

The new adidas Sport Eyewear goggle:
The new adidas Sport Eyewear goggle line combines technology with a clean, contemporary design built for performance in all alpine conditions. Both models deliver outstanding visual clarity thanks to performance lenses. An effective ventilation system across the upper frame prevents fogging, ensuring uninterrupted visibility throughout the day.

SP0053

The SP0120:
The high-performance SP0120 model introduces a practical magnetic lens system with two interchangeable lenses – one for bright light and one designed to enhance contrast in low-visibility conditions such as fog or haze. Its wide panoramic lens adapts comfortably to the face with soft foam padding and an adjustable elastic strap, available in black or vibrant orange.

SP0120

The SP0121:
The SP0121offers a refined design with a sleek aesthetic and versatile lens options to match each light and weather condition. Coordinated frame and strap colors complete its functional yet stylish look. Together, the goggles embody adidas’ commitment to merging innovation, comfort, and modern mountain style.

SP0121