Gogglesoc Snow Goggles F/W 2026/27 Preview

Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: Gogglesoc
Interviewee: Jasmin Spence - Marketing Manager

Which goggles sold best in the winter 2024/2025 and why?
Our POW x Kate Zessel pro gogglesoc was a clear standout this winter. The design features Kate’s signature mountain artwork paired with our partnership with Protect Our Winters – with $5 from every unit going directly to support climate action. It’s a product that looks great, tells a story and gives back. Our artist collections continue to be top performers across the board – especially mountain-inspired prints from Jonathan Besler, Kate Zessel, and Hayley Stewart.

Which of your 2025/2026 goggles do you expect to perform best at retail and why?
We’re really excited about our new collaboration with Kengo Kimura. His minimalist, Japanese – inspired mountain scenes bring a fresh new energy to the range. With deep roots in snowboard culture and a growing global following, Kengo’s work captures the spirit of the mountains in an authentic way. Combined with his clean aesthetic and timeless design, we’re confident this collection will perform incredibly well.

What colours, prints or patterns are you featuring in your 2026/27 collection?
The Tagline Collection is a real highlight for 2026/27 – featuring cheeky, mountain-culture inspired slogans We’ve also introduced more natural, earthy tones across the range, especially within goggleshell, giving the line a more grounded and elevated feel. Alongside that, our mountain – inspired artist designs continue to shine, with new work from Kate Zessel, Chris Benchetler and Kengo Kimura that bring a strong sense of place and adventure to the collection.

Which goggles from your 2026/2027 collection do you expect the most growth from and why?
N.A

How are you implementing sustainability in your products and production processes?
Sustainability has been part of our DNA since day one. Every gogglesoc is made from recycled plastic bottles and we’re continuously finding new ways to reduce waste and emissions across our supply chain. We work closely with responsible manufacturing partners and use low-impact, sustainable materials wherever possible. As proud members of 1% for the Planet, we donate a portion of every sale to environmental causes that help protect the mountains we all love.

How are you helping retailers to sell this category?
We’re focused on supporting retailers in every way we can. We use ENDVR to create fun campaigns which boost product knowledge and engagement. We also provide free POP displays to make merchandising easy and impactful.

Key Products:

Gogglesoc Pro:
We took all the goodness from the original and threw in a specially engineered elastic for unmatched grip, ensuring your gogglesoc stays secure no matter what.

mccrae peak pro

Goggleshell:
Meet the goggleshell – our top-tier evolution of the beloved gogglesoc. Built for adventurers and backcountry goers, it’s the waterproof armor your goggles need, ensuring they stay dry and safe in the most extreme conditions.