Roxy Snow Goggles F/W 2026/27 Preview
Retail Buyers Guide: Snow Goggles F/W 2026/27 Retail Buyer’s Guide
Brand: ROXY
Interviewee: STEPHANIE LEURIDAN PRODUCT AND DESIGN
Which goggles sold best in the winter 2024/2025 and why?
The storm womenis the best seller in the roxy range. The most polyvalent frame super lightweight with thin rim.
Which of your 2025/2026 goggles do you expect to perform best at retail and why?
The storm again be a super seller, but the wildlove model on the core market is making the difference
What are the highlights in frame construction and materials of your 2026/27 collection?
Same as QS brand Half part of our range is now built in Bio TPU and recycled yarns, lighter than current PU injection and softer, half of the range is now implemented with our speed connect technology with and without magnet and always offered with a bonus lens, which is key for our consumer. Rest of the range is offering photochromic lens, as well to adapt to any weather during the practice.
What are the highlights in lens technology in your 2026/27 goggle collection?
Color luxe with our partnership zeiss is remaining the focus in addition to our adapt range of photochromic lens offer
What colours, prints or patterns are you featuring in your 2026/27 collection?
Big flower patters, burgundy, red, will be color stories proposed for our performance styles for the active segment, and we are also super happy with a nice range “café au lait” color which is a premium trend super subtil
Which goggles from your 2026/2027 collection do you expect the most growth from and why?
The Storm MG Women and Wildlove models will drive the growth of our current range. We now have new forces on the ground, ready to take this collection to new horizons, targeting core trend destinations — which is exactly why these products were created
How are you implementing sustainability in your products and production processes?
Yes already since more than 10 years, but we are not pushing conversation around that, as it is just normal for me to get in. save our planet in that plastic world…
How are you helping retailers to sell this category?
Yes as always, we support them in terms of activation, and we have the ambition of creating visibility of our brand in the mountain again, plan of on location activation, test tour, screaning tour etc.. and still Pop in store, supporting local heros and next gen… etc
Key Products:
The wildlove model will be definitely the product to push for season 26/27. Our team rider will worn this frame and will create conversation. Storm range with magnet and without magnet will be our base and essential in the roxy range.
Wildlove:
Wildlove
TORK:
TORK
STORM:
STORM MG_
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