AQUA MARINA SUP 2024 Preview

Retail Buyers Guide:  2024 SUP Retail Buyer’s Guide
Brand:  Aqua Marina
Interviewee: Chap Zhang, Senior Brand Manager

Carry overs were the go-to choice in 2023 to help clear the retailers & distributors existing inventories. Did the strategy pay out?
While carry overs did provide some relief, the impact wasn’t as significant as anticipated. The overstock issue remains a considerable challenge across Europe, affecting numerous major brands in the industry.

When do you think supply and demand will balance out and why?
We anticipate that the supply and demand equilibrium may improve within the next year. We remain vigilant in monitoring stock levels with our business partners, and there is some optimism among them. However, cautious ordering practices persist due to the ongoing global economic challenges.

What is your product strategy for next season? Bold and fresh or a more cautious approach?
For the upcoming season, our product strategy strikes a balance between innovation and strategic focus. While we continue to develop new potential products, we’re placing emphasis on specialized projects with the most promising prospects. This approach ensures that our offerings remain bold and fresh while also aligning with market demands and opportunities.

Which inflatable models are you pushing in 2024? Anything new in the technology/material front to report?
In 2024, we’re prioritizing inflatable models that emphasize lightweight materials and advanced construction techniques, enhancing portability and mobility for our users. Our commitment to innovation extends to promoting our patented Ambient Light System on SUP boards, providing an immersive experience for all-day paddling enjoyment.

(hardboard brands only) How important is the hardboard category for your business? Which boards are still relevant in 2024?
Aqua Marina does not produce hardboards.

How are you supporting retailers through this difficult period?
During this challenging period, we’re actively supporting our retailers in several ways. We provide discounts and promotional programs to boost sales and drive customer engagement. Additionally, we offer assistance with offline display guides, helping retailers effectively showcase our products in-store to enhance their presentation and drive sales.

Key Products:

Innovation meets excitement with GLOW, the world’s first glowing iSUP. Backed by our innovative Ambient Light System™, the GLOW is built for all-day, all-around paddling. This glowing SUP has 6 stunning color options and 4 amazing ambient light modes for a safer and more exciting glide. From dusk to dawn, light up your paddle with a truly one-of-a-kind SUP.



Our best-selling FUSION features bold, eye-catching colours with aesthetic gradients sure to stand out on any waters. FUSION is budget friendly while still delivering versatility and offering incredible stability and gliding experiences! The remastered FUSION features a broadened tail for more generous volume to cater to paddlers looking for more stability. Equipped with our latest RED STRAP™ bungee system, carry more cargo with ease and safety under its ultra-elasticity.



Unleash boundless adventure with our HYPER iSUP. Its sleek design and generous volume offer excellent cruising efficiency and ample gear capacity for multi-day excursions. The HYPER’s rectangular hydrodynamic rail edges (REC Edge™) and FORE KEEL™ design ensure optimal water release and improved tracking, earning it SUPCONNECT’s A-Grade award and high praise from SUPBOARDER. Experience superior performance and versatility for both novice and seasoned paddlers alike.



Brand Previews


120 Red Paddle SUP
120 Mistral SUP
120 Indiana SUP

Retail Buyer’s Guides


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