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Dakine Boardshorts SS18 Preview

Retail Buyers Guide:  Boardshorts SS18


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How is your boardshorts segment doing and how will it be spread next season?
Dakine’s surf category is booming at the moment. The arrival of John John Florence in the accessories team had an effect on the brand as a whole and all the surf products are benefiting from this tremendous energy momentum. Retailers see how much effort we put in our products and our marketing. Our long history of quality surf products – best leashes on the market since 1979! – make our effort legit.

What colours / patterns will be next season’s hits?
We received great feedback about the Field Camo print that was first introduced in our FW17/18 collection. Tonal colours are important and consistent throughout our lines.


Please describe your 3 hottest products retailers should carry.
The Storm Boardshort is our highest performance surf short. It has everything you need and leaves out everything you don’t. Field Camo colourway makes the Storm a no-brainer for any surf specialty retailer.

The Plate Lunch Boardshort is a key piece of our second collaboration with Plate Lunch, the small Hawaiian label created by the sons of Dakine founder, Rob Kaplan. It will have a strong marketing push. Dakine “Ohana”!

Finally, the Kailua Boardshort offers a traditional fit with palm prints that honour our Hawaiian heritage, giving a vintage touch to our boardshorts assortment.


Brand Previews


87 Dakine SURF

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20


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