Stinky-1920

Stinky Socks 2019 Socks Preview

Retail Buyers Guide:  Socks 2019

Brand: Stinky Socks
Interviewee: Risto Petkov, Owner 

Stinky-1920

What are your main price points for next season?
We are still keeping the golden middle and selling our snowboarding collaboration socks at 20.50 Euro and the regular snowboarding socks are on 18.50 Euro.

How are you segmenting your boardsports sock collection?
We do go with snowboarding collaborations, performance socks and regular snow socks. 

What general trends are you noticing?
Collaborations are the biggest trends these days, we are keeping up on our own way. This year we do have a collab with one of the most influential snowboarders of all time Chris Bradshaw. We’ve been influenced by him and his snowboarding for the past 15 years and could not express how happy we are that he is down with us. We are also running a collab with Boreal Mountain and their park crew as well with Method Magazine.

StinkyFW1920

What is your collection theme and which stories are you telling to get customers stoked on socks with a boardsports flavour?
For this year we are focusing on promoting our Stinky Movie, so we released a special Stinky Movie sock that comes with a bonus DVD in the packaging for 20.50 Euro. The movie is fully shot in Bulgaria with 30 of our stinky family guys from all over the world. We spent a little over two weeks with them travelling and filming with the crew out here.

What makes this product category important to your brand and what are your USPs?
We are only producing socks, so we do focus on getting the best product out there. We do invest all of our efforts to get a product on the market that is once durable, functional and stylish.

Stinky-FW1920

How are you helping retailers sell your socks and educate customers (POS displays, etc.)?
We do have custom made POS materials and display for selected retailers, also we are focusing on the digital promotion of the outlets that are offering our product. We are using location-based ads through Instagram and Facebook.

Which technical features are you the most proud of?
Our socks are threaded with special antibacterial treatment that prevents our consumers feed and helps them to stay fresh for a longer period. 

What are you doing with materials, colours and textures?
We are using natural cotton, that is different than most of our competitors. Our cotton yarn is treated in a way that it absorbs three times more moisture that it’s weight, so while wearing it our customers would not feel anything.

Stinky-FW-1920

Are you using sustainable materials/manufacturing/packaging in your socks collection?
We did eliminate the usage of plastic, and currently using only recyclable paper.

Brand Previews

Advert

95 ISPO show

Retail Buyer’s Guides

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Wetsuits SS19

Sunglasses SS19

SUP SS19

Magazine

ENGLISH_102-cover
Send this to a friend