Retail Buyers Guide: Women’s Outerwear FW19/20
Interviewee: Jan Prokes, Category Manager – Volcom Snow EU
What’s the overall theme behind next year’s outerwear?
SN20, hitting stores Fall 19, will be our 20th winter collection. That calls for celebration and a timeline highlighting our technical innovations, stand-out rider performances, unforgettable video parts, snowboarding history in the making and much much more.
KEY PRODUCT FOCUS:
What are the three most important products in next year’s range? Why? Please tell us about them.
Volcom’s patented Proprietary Technologies can never be highlighted too often.. Zip Tech, TDS (Thermal Defense System) Face Tech and Grow Tech.
Are your price points going up or down? Where does this pressure come from
Our pricing is as competitive as ever, it has gone down both in entry level Gore Tex and at price point
What new fits / silhouettes are coming next year?
We offer 5 jacket and 5 pant fits for WOMEN
What’s new in colours / prints?
Check our Leda Ins Gore jacket for Women in Aurora White print, The Pine 2L TDS jacket in Tie Dye Print Purple and Reversible Polar Jacket for some eye-catching new color mixes.
Here’s the place to talk about fabrics, features and technical innovations. Here we’re principally interested in *NEW* technical stories that you haven’t offered to retailers previously.
All our Gore Tex for SN20 is PFC-free and well within Bluesign approval criteria
What are your top marketing stories for next season? This will help us to put some focus in the right place.
Womens 3D Stretch, Repreve, 3-in-1 Jacket stories and our Youth Outerwear line, introducing Gore Tex for kids